{"id":13635,"date":"2020-08-20T13:58:03","date_gmt":"2020-08-20T10:58:03","guid":{"rendered":"https:\/\/bepopi.com\/blog\/?p=13635"},"modified":"2023-04-13T15:49:37","modified_gmt":"2023-04-13T12:49:37","slug":"swot-analizi-nedir","status":"publish","type":"post","link":"https:\/\/www.bepopi.com\/blog\/swot-analizi-nedir","title":{"rendered":"Swot Analizi Nedir? Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n<p>SWOT analizi; bir markan\u0131n ya da firman\u0131n g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini, f\u0131rsatlar\u0131 ve tehditleri tespit edip yeni stratejilerine zemin haz\u0131rlamakt\u0131r. SEO \u00e7al\u0131\u015fmalar\u0131nda da b\u00fcy\u00fck \u00f6neme sahip olan SWOT analizi hakk\u0131ndaki t\u00fcm detaylar\u0131 bu yaz\u0131m\u0131zda anlataca\u011f\u0131z.<\/p>\n\n\n\n<p>SEO \u00e7al\u0131\u015fmalar\u0131 i\u00e7in zaman ve emek harcayan her i\u015fletme, rakiplerini ve kendi \u00e7al\u0131\u015fmalar\u0131n\u0131 yak\u0131ndan inceleyip tespitlerde bulunmal\u0131d\u0131r. Tespit edilen noktalar detayl\u0131 bir \u015fekilde analiz edilmeli ve mevcut strateji g\u00f6zden ge\u00e7irilmelidir. Bu \u00e7al\u0131\u015fmalar\u0131n\u0131n yap\u0131labilmesi i\u00e7in SWOT analizi hakk\u0131nda bilgiye sahip olunmal\u0131 ve bu bilgiler SEO ile ili\u015fkilendirilmelidir.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ki\u015fisel SWOT Analizi Nedir? Nas\u0131l Yap\u0131l\u0131r?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/e6sAQsZrbSo?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u0130\u015fletmenizin ba\u015far\u0131s\u0131z oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, piyasaya yeni bir \u00fcr\u00fcn ya da hizmet sunmay\u0131 planl\u0131yorsan\u0131z stratejinizi olu\u015fturmadan \u00f6nce mutlaka SWOT analizi ger\u00e7ekle\u015ftirmelisiniz.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f1a4b876db0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f1a4b876db0\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bepopi.com\/blog\/swot-analizi-nedir\/#SWOT_Analizi_Nedir\" title=\"SWOT Analizi Nedir?\">SWOT Analizi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bepopi.com\/blog\/swot-analizi-nedir\/#SWOT_Analizi_Nasil_Yapilir\" title=\"SWOT Analizi Nas\u0131l Yap\u0131l\u0131r?\">SWOT Analizi Nas\u0131l Yap\u0131l\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bepopi.com\/blog\/swot-analizi-nedir\/#Strengths_%E2%80%93_Guclu_Yonleriniz\" title=\"Strengths \u2013 G\u00fc\u00e7l\u00fc Y\u00f6nleriniz\">Strengths \u2013 G\u00fc\u00e7l\u00fc Y\u00f6nleriniz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bepopi.com\/blog\/swot-analizi-nedir\/#Weakness_%E2%80%93_Zayif_Yonleriniz\" title=\"Weakness \u2013 Zay\u0131f Y\u00f6nleriniz\">Weakness \u2013 Zay\u0131f Y\u00f6nleriniz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bepopi.com\/blog\/swot-analizi-nedir\/#Opportunities_%E2%80%93_Firsatlariniz\" title=\"Opportunities &#8211; F\u0131rsatlar\u0131n\u0131z\">Opportunities &#8211; F\u0131rsatlar\u0131n\u0131z<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bepopi.com\/blog\/swot-analizi-nedir\/#Threats_%E2%80%93_Tehditler\" title=\"Threats &#8211; Tehditler\">Threats &#8211; Tehditler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bepopi.com\/blog\/swot-analizi-nedir\/#SWOT_Analizi_ve_SEO_Iliskisi\" title=\"SWOT Analizi ve SEO \u0130li\u015fkisi\">SWOT Analizi ve SEO \u0130li\u015fkisi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bepopi.com\/blog\/swot-analizi-nedir\/#Swot_Analizi_Ne_Demektir\" title=\"Swot Analizi Ne Demektir?\">Swot Analizi Ne Demektir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.bepopi.com\/blog\/swot-analizi-nedir\/#Swot_Analiz_Parcalari_Nelerdir\" title=\"Swot Analiz Par\u00e7alar\u0131 Nelerdir?\">Swot Analiz Par\u00e7alar\u0131 Nelerdir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.bepopi.com\/blog\/swot-analizi-nedir\/#Swot_Neden_Gereklidir\" title=\"Swot Neden Gereklidir?\">Swot Neden Gereklidir?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SWOT_Analizi_Nedir\"><\/span><strong>SWOT Analizi Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SWOT analizi; Strengths, Weaknesses, Opportunities, Threats kelimelerinin ba\u015f harflerinden olu\u015fturulmu\u015ftur. SWOT analizi, i\u015fletmenizin mevcut durumdaki g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini, f\u0131rsat ve tehditleri tarafs\u0131z bir bak\u0131\u015f a\u00e7\u0131s\u0131 ile incelemenizi sa\u011flamaktad\u0131r. Yapaca\u011f\u0131n\u0131z analizler, rakiplerinizin kar\u015f\u0131s\u0131nda ne pozisyonda oldu\u011funuzu ve ba\u015far\u0131l\u0131 olmak i\u00e7in neler yapman\u0131z gerekti\u011fini ortaya koyacakt\u0131r.<\/p>\n\n\n\n<p>SWOT analizini olu\u015fturan 4 bile\u015feni yani SWOT analizinin nas\u0131l yap\u0131ld\u0131\u011f\u0131n\u0131 detayl\u0131 inceleyelim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SWOT_Analizi_Nasil_Yapilir\"><\/span><strong>SWOT Analizi Nas\u0131l Yap\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130\u015fte sizler i\u00e7in Swot analizinin 4 maddesini tek tek inceledik.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strengths_%E2%80%93_Guclu_Yonleriniz\"><\/span><strong>Strengths \u2013 G\u00fc\u00e7l\u00fc Y\u00f6nleriniz<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SWOT analizine ilk olarak g\u00fc\u00e7l\u00fc y\u00f6nlerinizi tespit ederek ba\u015flamal\u0131s\u0131n\u0131z. G\u00fc\u00e7l\u00fc y\u00f6nleriniz, rakipleriniz ile kendinizi k\u0131yaslad\u0131\u011f\u0131n\u0131z zaman onlardan daha iyi yapt\u0131\u011f\u0131n\u0131z i\u015fler anlam\u0131na gelmektedir. \u00d6rne\u011fin, \u00fcr\u00fcn sat\u0131\u015f\u0131n\u0131z varsa, rakip \u00fcr\u00fcnlerde olmayan bir \u00f6zelli\u011finiz sizin g\u00fc\u00e7l\u00fc y\u00f6n\u00fcn\u00fczd\u00fcr.<\/p>\n\n\n\n<p>\u0130\u015fletmenizin g\u00fc\u00e7l\u00fc y\u00f6nlerini ke\u015ffetmek i\u00e7in \u015fu sorular\u0131 kendinize sormal\u0131 ve tarafs\u0131z yan\u0131tlar vermelisiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130\u015fletmemizi fakl\u0131 k\u0131lan \u00f6zellik\/\u00f6zelliklerimiz neler?<\/li><li>Hangi faaliyetleri daha iyi yap\u0131yoruz?<\/li><li>Rakiplerimizden \u00fcst\u00fcn oldu\u011fumuz y\u00f6nlerimiz neler?<\/li><li>Rakiplerimiz bizim hangi y\u00f6nlerimizi g\u00fc\u00e7l\u00fc g\u00f6r\u00fcyor?<\/li><li>Rakipler ile k\u0131yasland\u0131\u011f\u0131m\u0131zda avantajlar\u0131m\u0131z neler?<\/li><li>Genel olarak avantajl\u0131 oldu\u011fumuz alanlar neler?<\/li><li>Sahip oldu\u011fumuz kaynaklar neler?<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/bepopi.com\/blog\/wp-content\/uploads\/2020\/08\/swot-analizi-nedir-960x640.jpg\" alt=\"swot analizi\" class=\"wp-image-13638\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Weakness_%E2%80%93_Zayif_Yonleriniz\"><\/span><strong>Weakness \u2013 Zay\u0131f Y\u00f6nleriniz<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>G\u00fc\u00e7l\u00fc y\u00f6nlerinizin tespitinden sonra hemen zay\u0131f y\u00f6nlerinizi de tespit etmelisiniz. Ba\u015far\u0131l\u0131 olman\u0131z\u0131 engelleyen unsurlar\u0131, hatalar\u0131n\u0131z\u0131, sekt\u00f6r\u00fcn\u00fcz\u00fcn durumunu belirlemelisiniz. \u0130\u015fletmenizin zay\u0131f y\u00f6nlerini tespit etmek i\u00e7in \u015fu sorular\u0131 kendinize sormal\u0131s\u0131n\u0131z:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Neleri k\u00f6t\u00fc yap\u0131yoruz?<\/li><li>\u0130\u015fletmemizde neler eksik?<\/li><li>Neleri iyile\u015ftirmemiz gerekiyor?<\/li><li>Rakiplerimiz hangi alanlarda bizden daha iyi?<\/li><li>Rakiplerimizin g\u00f6z\u00fcnde zay\u0131f g\u00f6r\u00fclen y\u00f6nlerimiz neler?<\/li><li>Bizi zay\u0131flatan unsurlar neler?<\/li><li>Ba\u015far\u0131s\u0131z oldu\u011fumuz konular neler?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opportunities_%E2%80%93_Firsatlariniz\"><\/span><strong>Opportunities &#8211; F\u0131rsatlar\u0131n\u0131z<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>F\u0131rsatlar\u0131n tespit edilmesi ve de\u011ferlendirilmesi \u00e7ok hassas bir konudur. \u00c7o\u011fu zaman f\u0131rsatlar g\u00fc\u00e7l\u00fc y\u00f6nler ile kar\u0131\u015ft\u0131r\u0131l\u0131r. Ancak f\u0131rsatlar var olan durumunuz de\u011fil kar\u015f\u0131la\u015faca\u011f\u0131n\u0131z ve sizi g\u00fc\u00e7l\u00fc k\u0131lacak unsurlard\u0131r.<\/p>\n\n\n\n<p>F\u0131rsatlar\u0131n\u0131z\u0131 de\u011ferlendirme a\u015famas\u0131ndan sonra da s\u0131k\u0131 takip etmeniz ve sizin yerinize bir rakibinizin faydalanmas\u0131na engel olmal\u0131s\u0131n\u0131z. \u0130\u015fletmenizin f\u0131rsatlar\u0131n\u0131 tespit etmeniz i\u00e7in \u015fu sorular\u0131 sorabilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sekt\u00f6r\u00fcm\u00fczde ilgin\u00e7 neler ya\u015fan\u0131yor?<\/li><li>Sekt\u00f6r\u00fcm\u00fczde f\u0131rsata d\u00f6n\u00fc\u015ft\u00fcr\u00fclecek konular neler?<\/li><li>Mevcut pazar\u0131m\u0131z hari\u00e7 hangi pazarlarda geli\u015fmeler ya\u015fan\u0131yor?<\/li><li>Rakiplerin fark\u0131nda olmad\u0131\u011f\u0131 konular ya da geli\u015fmeler neler?<\/li><li>G\u00fc\u00e7l\u00fc y\u00f6nlerimizi nas\u0131l f\u0131rsata \u00e7evirebiliriz?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Threats_%E2%80%93_Tehditler\"><\/span><strong>Threats &#8211; Tehditler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0130\u015fletmenizin kar\u015f\u0131la\u015faca\u011f\u0131 tehditleri saptaman\u0131z gerekli \u00f6nlemleri alman\u0131z\u0131 sa\u011flar. Bu sayede olumsuz bir durumdan bile az zararla ya da tehdidi f\u0131rsata \u00e7evirerek kurtulabilirsiniz.<\/p>\n\n\n\n<p>Tehditleri tespit ederken sadece rakiplerinizi d\u00fc\u015f\u00fcnmeniz sizi yan\u0131ltacakt\u0131r. Daha geni\u015f bir bak\u0131\u015f a\u00e7\u0131s\u0131 ile olaylar\u0131 de\u011ferlendirmelisiniz. Tehditler de f\u0131rsatlar gibi hassas ve s\u00fcrekli g\u00fcncellenmesi gereken bir \u00e7al\u0131\u015fma gerektirir. \u0130\u015fletmenize tehdit olu\u015fturan durumlar\u0131 tespit etmek i\u00e7in \u015fu sorulardan faydalanabilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130\u015fletmemize zarar verecek rakiplerimiz kimler?<\/li><li>Sekt\u00f6r\u00fcm\u00fczde hangi sorunlar\u0131 ya\u015f\u0131yoruz? Bu sorunlar ileride de devam eder mi?<\/li><li>Hangi konularda yanl\u0131\u015f ad\u0131m atabiliriz?<\/li><li>\u00dcr\u00fcn ve hizmetlerimizin kalitesinde bir de\u011fi\u015fim ya\u015fan\u0131yor mu?<\/li><li>Finansal sorunlar\u0131m\u0131z var m\u0131?<\/li><li>K\u00fcresel anlamda bir de\u011fi\u015fim bizi nas\u0131l etkiler?<\/li><\/ul>\n\n\n\n<p>SWOT analizinde bulunan bu 4 bile\u015fendeki sorulara verdi\u011finiz cevaplar size upuzun bir liste \u00e7\u0131karacakt\u0131r. Bu liste hali haz\u0131rda sizin stratejiniz anlam\u0131na gelmiyor. Bu liste ile mevcut stratejinizi g\u00fcncelleyebilir ya da yeni bir strateji yaratabilirsiniz. SWOT analizi stratejinizi destekleyen bir \u00e7al\u0131\u015fmad\u0131r, stratejinin kendisi de\u011fildir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SWOT_Analizi_ve_SEO_Iliskisi\"><\/span><strong>SWOT Analizi ve SEO \u0130li\u015fkisi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SWOT analizinde elde etti\u011finiz sonu\u00e7lar i\u015fletmenizin online platformlardaki \u00e7al\u0131\u015fmalar\u0131n\u0131 da y\u00f6nlendirecektir. Bu s\u00fcre\u00e7te i\u015fletmenizin online duru\u015funu tespit edebilir ve geli\u015ftirmek ya da desteklemek i\u00e7in neler yapman\u0131z gerekti\u011fini olu\u015fturabilirsiniz.<\/p>\n\n\n\n<p>SWOT analizinde tespit etti\u011finiz unsurlar SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 belirler ve sosyal medya hesaplar\u0131n\u0131z, web siteniz, Google reklamlar\u0131n\u0131z, blog i\u00e7erikleriniz gibi online varl\u0131klar\u0131n\u0131z g\u00fcncellenebilir ya da yeni \u00e7al\u0131\u015fmalar yap\u0131labilir.<\/p>\n\n\n\n<p>\u0130\u015fletmenizin daha ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in SWOT analizi nedir, SWOT analizi nas\u0131l uygulanmal\u0131 \u00e7ok iyi bilmelisiniz ve d\u00fczenli aral\u0131klarla bu analizleri ger\u00e7ekle\u015ftirmelisiniz.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"SWOT Analizi ile G\u00fc\u00e7l\u00fc ve Zay\u0131f Y\u00f6nlerini Ke\u015ffet\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/4oH7b_XPd5o?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/bepopi.com\/seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a>&nbsp;hizmetimiz ile sizde Google\u2019da ilk sayfaya y\u00fckselin!<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-6437fa614e242\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Swot_Analizi_Ne_Demektir\"><\/span>Swot Analizi Ne Demektir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Swot analizi bir i\u015fletmenizi f\u0131rsatlar\u0131n\u0131 anlamak, zay\u0131f ve g\u00fc\u00e7l\u00fc y\u00f6nlerini \u00f6l\u00e7\u00fcmlemek ad\u0131na kulland\u0131\u011f\u0131 bir analiz t\u00fcr\u00fcd\u00fcr.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-6437fa614e245\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Swot_Analiz_Parcalari_Nelerdir\"><\/span>Swot Analiz Par\u00e7alar\u0131 Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Swot analizi 4 temel kol\u2019a ayr\u0131l\u0131r. G\u00fc\u00e7l\u00fc y\u00f6nler, zay\u0131f y\u00f6nler, f\u0131rsatlar ve tehditler.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-6437fa614e246\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Swot_Neden_Gereklidir\"><\/span>Swot Neden Gereklidir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Swot yapmak sekt\u00f6re yeni giri\u015f yapacak olan firmalar ad\u0131na hayati \u00f6nem ta\u015f\u0131r. Analizle y\u00f6n belirlemek ve plan \u00e7izmek ad\u0131na \u015fartt\u0131r.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><div style='text-align:left' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>SWOT analizi; bir markan\u0131n ya da firman\u0131n g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini, f\u0131rsatlar\u0131 ve tehditleri tespit edip yeni stratejilerine zemin haz\u0131rlamakt\u0131r. SEO \u00e7al\u0131\u015fmalar\u0131nda da b\u00fcy\u00fck \u00f6neme sahip olan SWOT analizi hakk\u0131ndaki t\u00fcm detaylar\u0131 bu yaz\u0131m\u0131zda anlataca\u011f\u0131z. SEO \u00e7al\u0131\u015fmalar\u0131 i\u00e7in zaman ve emek harcayan her i\u015fletme, rakiplerini ve kendi \u00e7al\u0131\u015fmalar\u0131n\u0131 yak\u0131ndan inceleyip tespitlerde bulunmal\u0131d\u0131r. Tespit edilen noktalar detayl\u0131 bir \u015fekilde analiz edilmeli ve mevcut strateji g\u00f6zden ge\u00e7irilmelidir. Bu \u00e7al\u0131\u015fmalar\u0131n\u0131n yap\u0131labilmesi i\u00e7in SWOT analizi hakk\u0131nda bilgiye sahip olunmal\u0131 ve bu bilgiler SEO ile ili\u015fkilendirilmelidir. \u0130\u015fletmenizin ba\u015far\u0131s\u0131z oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, piyasaya yeni bir \u00fcr\u00fcn ya da hizmet sunmay\u0131 planl\u0131yorsan\u0131z stratejinizi olu\u015fturmadan \u00f6nce mutlaka SWOT analizi ger\u00e7ekle\u015ftirmelisiniz. SWOT Analizi Nedir? SWOT analizi; Strengths, Weaknesses, Opportunities, Threats [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2917],"tags":[],"class_list":["post-13635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-destek","entry"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":10},"_links":{"self":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/13635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/comments?post=13635"}],"version-history":[{"count":5,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/13635\/revisions"}],"predecessor-version":[{"id":15111,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/13635\/revisions\/15111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/media\/13639"}],"wp:attachment":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/media?parent=13635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/categories?post=13635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/tags?post=13635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}