{"id":13662,"date":"2020-08-20T14:59:27","date_gmt":"2020-08-20T11:59:27","guid":{"rendered":"https:\/\/bepopi.com\/blog\/?p=13662"},"modified":"2023-04-13T15:49:34","modified_gmt":"2023-04-13T12:49:34","slug":"seo-uyumlu-url-yapisi","status":"publish","type":"post","link":"https:\/\/www.bepopi.com\/blog\/seo-uyumlu-url-yapisi","title":{"rendered":"URL Nedir? SEO Uyumlu URL Yap\u0131s\u0131"},"content":{"rendered":"\n<p>URL Nedir? URL; \u201cUniform Resource Loader\u201d olarak bilinen terimin k\u0131saltmas\u0131d\u0131r. T\u00fcrk\u00e7e\u2019ye \u201cTekd\u00fczen Kaynak Bulucu\u201d olarak \u00e7evrilen URL, web sitelerinin alan ad\u0131n\u0131 yani kullan\u0131c\u0131ya bulundu\u011fu sayfan\u0131n i\u00e7eri\u011fini ve kategorisini belirtir.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f197a635c6e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f197a635c6e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bepopi.com\/blog\/seo-uyumlu-url-yapisi\/#URL_Ne_Ise_Yarar\" title=\"URL Ne \u0130\u015fe Yarar?\">URL Ne \u0130\u015fe Yarar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bepopi.com\/blog\/seo-uyumlu-url-yapisi\/#URL_Neden_Onemlidir\" title=\"URL Neden \u00d6nemlidir?\">URL Neden \u00d6nemlidir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bepopi.com\/blog\/seo-uyumlu-url-yapisi\/#SEO_Uyumlu_URL_Yapisi_Nedir\" title=\"SEO Uyumlu URL Yap\u0131s\u0131 Nedir?\">SEO Uyumlu URL Yap\u0131s\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bepopi.com\/blog\/seo-uyumlu-url-yapisi\/#URL_Karakter_Siniri_Ne_Olmalidir\" title=\"URL Karakter S\u0131n\u0131r\u0131 Ne Olmal\u0131d\u0131r?\">URL Karakter S\u0131n\u0131r\u0131 Ne Olmal\u0131d\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bepopi.com\/blog\/seo-uyumlu-url-yapisi\/#URL_Nedir\" title=\"URL Nedir?\">URL Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bepopi.com\/blog\/seo-uyumlu-url-yapisi\/#URL_Neden_Onemlidir-2\" title=\"URL Neden \u00d6nemlidir?\">URL Neden \u00d6nemlidir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bepopi.com\/blog\/seo-uyumlu-url-yapisi\/#SEO_Uyumlu_URL_Nedir\" title=\"SEO Uyumlu URL Nedir?\">SEO Uyumlu URL Nedir?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"URL_Ne_Ise_Yarar\"><\/span><strong>URL Ne \u0130\u015fe Yarar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>URL, internet \u00fczerinde yer alan bir kayna\u011f\u0131n yerini size g\u00f6stermektedir. Sunucu olarak adland\u0131r\u0131lan sanal alan, web sitenizin bilgilerini saklad\u0131\u011f\u0131 aland\u0131r. Bir kullan\u0131c\u0131 web sitenizi g\u00f6r\u00fcnt\u00fcledi\u011fi zaman sunucuda yer alan bilgiler de ilgili yerlerde g\u00f6r\u00fcn\u00fcr. Sunucuda yer alan bu bilgilerin g\u00f6sterilmesini de URL sa\u011flamaktad\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Url Nedir? Url \u00c7e\u015fitleri? Url \u00d6rnekleri?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_qz8vYhRmto?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"URL_Neden_Onemlidir\"><\/span><strong>URL Neden \u00d6nemlidir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bir internet kullan\u0131c\u0131s\u0131n\u0131n arama sonu\u00e7lar\u0131nda sizin web sitenizin linkini nas\u0131l g\u00f6rd\u00fc\u011f\u00fc \u00e7ok \u00f6nemlidir. Uzun, karmakar\u0131\u015f\u0131k harflerden ve say\u0131lardan olu\u015fan bir URL, kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekmez. Bir anlam ifade etmeyen linkler ise kullan\u0131c\u0131 taraf\u0131ndan t\u0131klanmaz. Unutmay\u0131n, web sitenizdeki i\u00e7eri\u011finiz ne kadar kaliteli olursa olsun URL\u2019niz kar\u0131\u015f\u0131k ve anlams\u0131zsa kullan\u0131c\u0131n\u0131n t\u0131klamas\u0131n\u0131 sa\u011flayamazs\u0131n\u0131z. Diyelim ki, karn\u0131n\u0131z a\u00e7 ve restoran ar\u0131yorsunuz. Kar\u015f\u0131n\u0131za o b\u00f6lgenin en iyi restoran\u0131 \u00e7\u0131kt\u0131 ama tabelas\u0131nda anlamad\u0131\u011f\u0131n\u0131z garip yaz\u0131lar var. Oran\u0131n restoran oldu\u011funu anlamazs\u0131n\u0131z ve girip yemek yemedi\u011finiz i\u00e7in de yemeklerinin ne kadar lezzetli oldu\u011funu ke\u015ffedemezsiniz. URL de kullan\u0131c\u0131lar i\u00e7in bir nevi tabelan\u0131zd\u0131r, bu nedenle de URL\u2019nize \u00f6nem vermeniz gerekmektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Uyumlu_URL_Yapisi_Nedir\"><\/span><strong>SEO Uyumlu URL Yap\u0131s\u0131 Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web sitenizin arama motoru sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda olmas\u0131n\u0131 hedefliyorsan\u0131z, URL yap\u0131n\u0131za dikkat etmeniz gerekiyor. SEO uyumlu URL\u2019ler kullan\u0131c\u0131lar\u0131n sizin web sitenizi daha kolay bulmalar\u0131n\u0131 sa\u011flamaktad\u0131r. SEO uyumlu URL yap\u0131s\u0131 olu\u015fturmak i\u00e7in de belli ba\u015fl\u0131 kurallar bulunuyor. Bu kurallar \u00e7er\u00e7evesinde URL yap\u0131n\u0131z\u0131 olu\u015fturursan\u0131z ya da d\u00fczenlerseniz arama sonu\u00e7lar\u0131ndaki s\u0131ralaman\u0131z da y\u00fckselecektir. Peki, URL yap\u0131s\u0131n\u0131 SEO\u2019ya uyumlu hale getirmek i\u00e7in neler yapmal\u0131y\u0131z?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ana sayfan\u0131z\u0131 tek bir URL a\u00e7mal\u0131<\/li><li>\u0130\u00e7eri\u011finizle ilgili anlaml\u0131 kelimelerden olu\u015fmal\u0131<\/li><li>Kategori ve alt kategoriler belirlenmeli<\/li><li>Ana anahtar kelimeniz URL\u2019de mutlaka ge\u00e7meli<\/li><li>\u00c7ok uzun olmamal\u0131<\/li><li>Parametre ve T\u00fcrk\u00e7e karakter kullan\u0131lmamal\u0131<\/li><\/ul>\n\n\n\n<p><strong>Ana sayfan\u0131z\u0131 tek bir URL a\u00e7mal\u0131:<\/strong> SEO uyumlu URL yap\u0131s\u0131 olu\u015fturulurken s\u0131kl\u0131kla yap\u0131lan hata, ana sayfay\u0131 birden fazla URL\u2019nin a\u00e7mas\u0131d\u0131r. Bu duruma dikkat etmelisiniz ve tek bir URL ile ana sayfan\u0131za ula\u015f\u0131lmas\u0131n\u0131 sa\u011flamal\u0131s\u0131n\u0131z. \u00d6rne\u011fin;<\/p>\n\n\n\n<p>Ana sayfa URL\u2019niz: www.siteadi.com<\/p>\n\n\n\n<p>Ana sayfan\u0131z\u0131 a\u00e7mamas\u0131 gereken URL\u2019ler:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>siteadi.com<\/li><li>siteadi.com\/index.php<\/li><li>www.siteadi.com\/index.php<\/li><li>www.siteadi.com\/anasayfa<\/li><\/ul>\n\n\n\n<p><strong>\u0130\u00e7eri\u011finizle ilgili anlaml\u0131 kelimelerden olu\u015fmal\u0131: <\/strong>SEO i\u00e7in uygun olan URL yap\u0131s\u0131, \u00f6ncelikle kullan\u0131c\u0131ya bilgi vermeli ve onu y\u00f6nlendirmelidir. \u201cama, fakat, ile\u201d gibi ba\u011fla\u00e7lar URL\u2019de asla yer almamal\u0131d\u0131r. Diyelim ki, \u00e7anta sat\u0131\u015f\u0131 yapt\u0131\u011f\u0131n\u0131z bir web siteniz var. kad\u0131n-canta\/belcantalari \u015feklinde olu\u015fturulan bir URL kullan\u0131c\u0131ya i\u00e7eri\u011finizi net bir \u015fekilde ifade etmektedir. Kullan\u0131lan kelimeler tamamen i\u00e7eri\u011finiz ile ilgili ve anlaml\u0131d\u0131r. Net olan bir linki kullan\u0131c\u0131lar t\u0131klar, bu sayede de arama motorlar\u0131 web sitenizi fark eder ve sitenize de\u011fer verir.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"944\" height=\"240\" src=\"https:\/\/bepopi.com\/blog\/wp-content\/uploads\/2020\/08\/url-nedir.jpg\" alt=\"seo url nedir\" class=\"wp-image-13665\"\/><\/figure><\/div>\n\n\n\n<p><strong>Kategori ve alt kategoriler belirlenmeli;<\/strong> bir di\u011fer \u00f6nemli konu da kategori ve alt kategori ayr\u0131m\u0131 yapman\u0131zd\u0131r. Bu ayr\u0131m da kullan\u0131c\u0131n\u0131n deneyimini daha verimli hale getirir. Yukar\u0131daki \u00f6rnekte belirtti\u011fimiz gibi, \u00f6nce kategoriniz sonras\u0131nda alt kategorinizi belirtmelisiniz.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>kad\u0131n-canta\/belcantalari<\/li><li>kad\u0131n-canta\/omuzcantalari<\/li><li>kad\u0131n-canta\/abiyecantalar<\/li><\/ul>\n\n\n\n<p><strong>Ana anahtar kelimeniz URL\u2019de mutlaka ge\u00e7meli<\/strong>: Burada dikkat etmeniz gereken en \u00f6nemli nokta t\u00fcm anahtar kelimeler URL\u2019de yer almamal\u0131. Sadece ana anahtar kelimenizi kullanmak yeterlidir, URL\u2019nizi uzun tutman\u0131z sak\u0131ncal\u0131d\u0131r.<\/p>\n\n\n\n<p><strong>\u00c7ok uzun olmamal\u0131:<\/strong> Yukar\u0131da da belirtti\u011fimiz gibi uzun URL\u2019ler kafa kar\u0131\u015ft\u0131r\u0131r ve dikkat da\u011f\u0131t\u0131r. Kullan\u0131c\u0131lar taraf\u0131ndan alg\u0131lanmaz ve t\u0131klanmaz.<\/p>\n\n\n\n<p><strong>Parametre ve T\u00fcrk\u00e7e karakter kullan\u0131lmamal\u0131: <\/strong>URL\u2019de parametre ve T\u00fcrk\u00e7e karakter kullanmak yine kullan\u0131c\u0131lar\u0131n akl\u0131n\u0131 kar\u0131\u015ft\u0131racakt\u0131r. URL\u2019niz ne kadar sade olursa arama motoru sonu\u00e7lar\u0131n\u0131 o kadar olumlu etkileyecektir. \u00d6rne\u011fin; siteadi.com\/belcantalari.aspx?pgr=1&amp;cid=31 gibi bir URL kullanman\u0131z hatal\u0131 ve sak\u0131ncal\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"URL_Karakter_Siniri_Ne_Olmalidir\"><\/span><strong>URL Karakter S\u0131n\u0131r\u0131 Ne Olmal\u0131d\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yaz\u0131m\u0131z\u0131n ba\u015f\u0131ndan sonuna kadar URL\u2019nizin sade olmas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izdik. Sade olmal\u0131 ama i\u00e7eri\u011finizi de anlatmal\u0131. Sade hale getirmek i\u00e7in k\u0131sa tutup, i\u00e7eri\u011fi aktaramazsan\u0131z da bir faydas\u0131 olmayacakt\u0131r. Ortalama olarak 2083 karakteri a\u015fmadan URL\u2019nizi olu\u015fturmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p>URL nedir, SEO uyumlu URL nas\u0131l olur ve size ne fayda sa\u011flar k\u0131saca aktarmaya \u00e7al\u0131\u015ft\u0131k. Web sitenizdeki URL\u2019ler anlatt\u0131\u011f\u0131m\u0131z \u015fekilde SEO uyumlu de\u011filse bir an \u00f6nce d\u00fczenlemenizi \u00f6neririz. Arama sonu\u00e7lar\u0131 s\u0131ralaman\u0131zdaki de\u011fi\u015fiklikleri k\u0131sa s\u00fcrede g\u00f6rece\u011finize emin olabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"URL Nedir? URL Yap\u0131s\u0131 Nas\u0131l Olmal\u0131d\u0131r? - SEO E\u011fitimi\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/UujcsgUDrQs?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/bepopi.com\/seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a>&nbsp;hizmetimiz ile sizde Google\u2019da ilk sayfaya y\u00fckselin!<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-6437fa5e5354f\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"URL_Nedir\"><\/span>URL Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>URL, Web sitelerinizin adresleridir. Kullan\u0131c\u0131lar\u0131n web sitenize ula\u015fabilmek ad\u0131na izlemeleri gereken internet yoludur.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-6437fa5e53552\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"URL_Neden_Onemlidir-2\"><\/span>URL Neden \u00d6nemlidir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>URL web sitelerinin hem arama motorlar\u0131 hem de kullan\u0131c\u0131lar taraf\u0131ndan ilk dikkat \u00e7eken par\u00e7as\u0131d\u0131r. Bu nedenle \u00f6zenle se\u00e7ilmelidir.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-6437fa5e53553\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"SEO_Uyumlu_URL_Nedir\"><\/span>SEO Uyumlu URL Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>SEO uyumlu URL, i\u00e7erisinde \u00f6zel karakterler bar\u0131nd\u0131rmayan, yeteri kadar uzun olan ve algoritmalar taraf\u0131ndan sevilen URL\u2019lerdir.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><div style='text-align:left' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>URL Nedir? URL; \u201cUniform Resource Loader\u201d olarak bilinen terimin k\u0131saltmas\u0131d\u0131r. T\u00fcrk\u00e7e\u2019ye \u201cTekd\u00fczen Kaynak Bulucu\u201d olarak \u00e7evrilen URL, web sitelerinin alan ad\u0131n\u0131 yani kullan\u0131c\u0131ya bulundu\u011fu sayfan\u0131n i\u00e7eri\u011fini ve kategorisini belirtir. URL Ne \u0130\u015fe Yarar? URL, internet \u00fczerinde yer alan bir kayna\u011f\u0131n yerini size g\u00f6stermektedir. Sunucu olarak adland\u0131r\u0131lan sanal alan, web sitenizin bilgilerini saklad\u0131\u011f\u0131 aland\u0131r. Bir kullan\u0131c\u0131 web sitenizi g\u00f6r\u00fcnt\u00fcledi\u011fi zaman sunucuda yer alan bilgiler de ilgili yerlerde g\u00f6r\u00fcn\u00fcr. Sunucuda yer alan bu bilgilerin g\u00f6sterilmesini de URL sa\u011flamaktad\u0131r. URL Neden \u00d6nemlidir? Bir internet kullan\u0131c\u0131s\u0131n\u0131n arama sonu\u00e7lar\u0131nda sizin web sitenizin linkini nas\u0131l g\u00f6rd\u00fc\u011f\u00fc \u00e7ok \u00f6nemlidir. Uzun, karmakar\u0131\u015f\u0131k harflerden ve say\u0131lardan olu\u015fan bir URL, kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekmez. 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