{"id":13691,"date":"2020-08-20T16:49:57","date_gmt":"2020-08-20T13:49:57","guid":{"rendered":"https:\/\/bepopi.com\/blog\/?p=13691"},"modified":"2023-04-13T15:49:31","modified_gmt":"2023-04-13T12:49:31","slug":"yoast-seo-nedir","status":"publish","type":"post","link":"https:\/\/www.bepopi.com\/blog\/yoast-seo-nedir","title":{"rendered":"Yoast SEO Nedir? Nas\u0131l Kurulur?"},"content":{"rendered":"\n<p>Yoast SEO, WordPress web sitelerindeki yaz\u0131 ve sayfalar\u0131 SEO\u2019ya uygun hale getiren, arama motoru optimizasyonunu yapan ve \u00fccretsiz sunulan bir eklentidir. WordPress SEO eklentisi sayesinde web sitenizin arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer almas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n\n\n\n<p>Web siteniz ve \u00fcretti\u011finiz i\u00e7erikler i\u00e7in Yoast SEO neden \u00f6nemlidir, size nas\u0131l katk\u0131lar sa\u011flar bu yaz\u0131m\u0131zda inceleyece\u011fiz.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"YOAST SEO KULLANIMI\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/uDvaiJOcDTI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a57e82c5a67d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a57e82c5a67d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bepopi.com\/blog\/yoast-seo-nedir\/#Yoast_SEO_Nedir\" title=\"Yoast SEO Nedir?\">Yoast SEO Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bepopi.com\/blog\/yoast-seo-nedir\/#Yoast_SEO_Nasil_Kurulur\" title=\"Yoast SEO Nas\u0131l Kurulur?\">Yoast SEO Nas\u0131l Kurulur?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bepopi.com\/blog\/yoast-seo-nedir\/#Yoast_Nasil_Kullanilir\" title=\"Yoast Nas\u0131l Kullan\u0131l\u0131r?\">Yoast Nas\u0131l Kullan\u0131l\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bepopi.com\/blog\/yoast-seo-nedir\/#Yoast_Odak_Anahtar_Kelime\" title=\"Yoast Odak Anahtar Kelime\">Yoast Odak Anahtar Kelime<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bepopi.com\/blog\/yoast-seo-nedir\/#Yoast_Ile_SEO_Analizi_Nasil_Yapilir\" title=\"Yoast \u0130le SEO Analizi Nas\u0131l Yap\u0131l\u0131r?\">Yoast \u0130le SEO Analizi Nas\u0131l Yap\u0131l\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bepopi.com\/blog\/yoast-seo-nedir\/#Yoast_SEO_Nedir-2\" title=\"Yoast SEO Nedir?\">Yoast SEO Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bepopi.com\/blog\/yoast-seo-nedir\/#Yoast_Kullanmak_Avantajli_mi\" title=\"Yoast Kullanmak Avantajl\u0131 m\u0131?\">Yoast Kullanmak Avantajl\u0131 m\u0131?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bepopi.com\/blog\/yoast-seo-nedir\/#Yoast_Ile_Neler_Yapilabilir\" title=\"Yoast \u0130le Neler Yap\u0131labilir?\">Yoast \u0130le Neler Yap\u0131labilir?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yoast_SEO_Nedir\"><\/span><strong>Yoast SEO Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dijital pazarlamada sadece web sitenizin olmas\u0131 ne yaz\u0131k ki bir \u015fey ifade etmiyor. Rakipleriniz aras\u0131ndan s\u0131yr\u0131labilmek ve fark edilebilmek i\u00e7in web sitenizin ve i\u00e7eriklerinizin mutlaka SEO uyumlu olmas\u0131 gerekiyor. SEO hakk\u0131nda \u00e7ok fazla bilginiz yoksa ya da yeterli zaman\u0131 ay\u0131ram\u0131yorsan\u0131z Yoast sizin \u00e7ok faydal\u0131 bir eklentidir. \u0130\u00e7eriklerinizin SEO\u2019ya uygun olup olmad\u0131\u011f\u0131n\u0131, SEO\u2019ya uygun olmas\u0131 i\u00e7in neler yapman\u0131z gerekti\u011fini size belirtiyor ve sizi y\u00f6nlendiriyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yoast_SEO_Nasil_Kurulur\"><\/span><strong>Yoast SEO Nas\u0131l Kurulur?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yoast SEO\u2019yu kullanabilmeniz i\u00e7in \u00f6ncelikle bu eklentiyi kurman\u0131z gerekiyor. WordPress SEO by Yoast eklentisini kurmak i\u00e7in \u015fu ad\u0131mlar\u0131 izlemelisiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00d6ncelikle WordPress admin paneline girip sol tarafta yer alan eklentiler b\u00f6l\u00fcm\u00fcnden \u201cYeni Ekle\u201d diyoruz.<\/li><li>Arama kutucu\u011funa Yoast yaz\u0131p listede \u00e7\u0131kan ilk eklentiye \u201cHemen Y\u00fckle\u201d diyoruz. Daha sonra da \u201cEtkinle\u015ftir\u201d se\u00e7ene\u011fine t\u0131kl\u0131yoruz.<\/li><li>Yoast eklentinizi \u015fu anda kurdunuz. Sol tarafa bakt\u0131\u011f\u0131n\u0131zda men\u00fcde \u201cSEO\u201d ba\u015fl\u0131\u011f\u0131 a\u00e7\u0131lm\u0131\u015f olacak.<\/li><li>SEO ba\u015fl\u0131\u011f\u0131n\u0131zda \u201cGenel\u201d, \u201cSearch Appearance\u201d, \u201cArama Konsolu\u201d, \u201cSosyal\u201d, \u201cAra\u00e7lar\u201d ve \u201cPremium\u201d gibi se\u00e7eneklerin yer ald\u0131\u011f\u0131n\u0131 g\u00f6receksiniz.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"954\" height=\"540\" src=\"https:\/\/bepopi.com\/blog\/wp-content\/uploads\/2020\/08\/yoast.jpg\" alt=\"yoast seo eklentisi\" class=\"wp-image-13696\"\/><\/figure><\/div>\n\n\n\n<p>Genel men\u00fcs\u00fc sizin en \u00e7ok kullanaca\u011f\u0131n\u0131z b\u00f6l\u00fcmd\u00fcr. Genel men\u00fcs\u00fcnde 3 sekme yer al\u0131yor;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Dashboard<\/strong>: Eklentide herhangi bir sorun oldu\u011fu zaman bu b\u00f6l\u00fcmde size g\u00f6steriliyor.<\/li><li><strong>Features:<\/strong> SEO analizi ve di\u011fer \u00f6zellikler i\u00e7in size on\/off se\u00e7ene\u011fi sunmaktad\u0131r. \u00c7o\u011funlukla XML sitemaps kapal\u0131 tutulur, di\u011ferleri ise \u201con\u201d yap\u0131l\u0131r. Yoast SEO\u2019nun en \u00f6nemli b\u00f6l\u00fcm\u00fc buras\u0131d\u0131r.<\/li><li><strong>Web Y\u00f6neticisi Ara\u00e7lar\u0131:<\/strong> Web sitenizdeki ara\u00e7lar\u0131 ba\u011flayaca\u011f\u0131n\u0131z b\u00f6l\u00fcmd\u00fcr.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yoast_Nasil_Kullanilir\"><\/span><strong>Yoast Nas\u0131l Kullan\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yoast eklentisinin kurulumu tamamland\u0131ktan sonra kullanmaya ba\u015flayabilirsiniz. Bunun i\u00e7in \u00f6ncelikle bir yaz\u0131 eklemeniz gerekiyor. WordPress yaz\u0131 edit\u00f6r\u00fcn\u00fcn alt k\u0131sm\u0131nda Yoast eklentisi i\u00e7in bir b\u00f6l\u00fcm a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6receksiniz. Yaz\u0131n\u0131z\u0131n arama motoru optimizasyonu kurallar\u0131na uygun olmas\u0131 i\u00e7in belli kriterlere uymas\u0131 gerekir, Yoast SEO\u2019da size bu kriterlere g\u00f6re d\u00fczeltmeler yapman\u0131z\u0131 belirtecektir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yoast_Odak_Anahtar_Kelime\"><\/span><strong>Yoast Odak Anahtar Kelime<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yoast eklentisinde sizin i\u00e7in en \u00f6nemli b\u00f6l\u00fcm, odak anahtar kelimedir. Burdaki kutucu\u011fa odakland\u0131\u011f\u0131n\u0131z kelimeyi ya da kelime \u00f6be\u011fini yazd\u0131\u011f\u0131n\u0131z zaman Yoast sizi y\u00f6nlendirecek ve yaz\u0131n\u0131z\u0131n \u015feklini olu\u015fturacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yoast_Ile_SEO_Analizi_Nasil_Yapilir\"><\/span><strong>Yoast \u0130le SEO Analizi Nas\u0131l Yap\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yeni yaz\u0131n\u0131z\u0131 bitirip odak anahtar kelimenizi girdikten sonra Yoast size bildirim yani uyar\u0131lar g\u00f6ndermeye ba\u015fl\u0131yor. Yoast Eklentisi SEO analizi yaparken size \u015fu konularda dikkat etmeniz gerekti\u011fini belirtecektir;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Yaz\u0131n\u0131zda di\u011fer sitelere giden birden fazla link olmal\u0131<\/li><li>Yaz\u0131n\u0131z\u0131n yer ald\u0131\u011f\u0131 sayfadan di\u011fer sayfalar\u0131n\u0131za y\u00f6nlendiren i\u00e7 linkleme yap\u0131lmal\u0131<\/li><li>\u0130lk paragraf\u0131n\u0131zda anahtar kelimeniz yer almal\u0131<\/li><li>Yaz\u0131n\u0131z i\u00e7in kulland\u0131\u011f\u0131n\u0131z g\u00f6rsellerde alt etiketleme olmal\u0131<\/li><li>Odak anahtar kelimelerin yaz\u0131 i\u00e7erisinde ne oranda ge\u00e7ti\u011fi kontrol edilmeli, say\u0131lar\u0131 dengeli olmal\u0131<\/li><li>Meta a\u00e7\u0131klamas\u0131 160-165 karakter civar\u0131nda olmal\u0131<\/li><li>Odak anahtar kelimeniz daha \u00f6nceki yaz\u0131lar\u0131n\u0131zda kullan\u0131lmam\u0131\u015f olmal\u0131<\/li><li>SEO ba\u015fl\u0131k uzunlu\u011fu 60-65 karakter aras\u0131nda ve \u00f6zg\u00fcn olmal\u0131<\/li><li>URL i\u00e7erisinde odak kelime ge\u00e7meli<\/li><\/ul>\n\n\n\n<p>Yoast , arama motoru optimizasyonu hakk\u0131nda az bilgiye sahip olan ki\u015filer i\u00e7in pratik ve faydal\u0131 bir eklentidir. Yoast SEO\u2019nun uyar\u0131lar\u0131n\u0131 ve y\u00f6nlendirmelerini dikkate ald\u0131\u011f\u0131n\u0131z takdirde i\u00e7eriklerinizin arama sonu\u00e7lar\u0131nda daha iyi s\u0131ralamalar elde edece\u011fine emin olabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\ud83c\udfaf Yoast SEO Ayarlar\u0131 \u2022 Yoast SEO Kurulumu 2020 #WordPressDersleri\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/OLcrB_N3QAA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/bepopi.com\/seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a>&nbsp;hizmetimiz ile sizde Google\u2019da ilk sayfaya y\u00fckselin!<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-6437fa5ba0d99\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Yoast_SEO_Nedir-2\"><\/span><strong>Yoast SEO Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yoast, worpdress web siteleri i\u00e7in olu\u015fturulmu\u015f olan bir optimizasyon eklentisidir.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-6437fa5ba0d9c\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Yoast_Kullanmak_Avantajli_mi\"><\/span><strong>Yoast Kullanmak Avantajl\u0131 m\u0131?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yoast ile web sitenizin bir\u00e7ok detay\u0131n\u0131 analiz edebilir, SEO uygunlu\u011funu g\u00f6rebilir ve tekrar d\u00fczenleyenilirsiniz.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-6437fa5ba0d9d\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Yoast_Ile_Neler_Yapilabilir\"><\/span><strong>Yoast \u0130le Neler Yap\u0131labilir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yoast eklentisi ile site haritas\u0131 olu\u015fturabilir, i\u00e7eriklerinizi SEO uyumlu hale getirebilir, indeks durumlar\u0131n\u0131z\u0131 ayarlayabilirsiniz.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><div style='text-align:left' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Yoast SEO, WordPress web sitelerindeki yaz\u0131 ve sayfalar\u0131 SEO\u2019ya uygun hale getiren, arama motoru optimizasyonunu yapan ve \u00fccretsiz sunulan bir eklentidir. WordPress SEO eklentisi sayesinde web sitenizin arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer almas\u0131n\u0131 sa\u011flayabilirsiniz. Web siteniz ve \u00fcretti\u011finiz i\u00e7erikler i\u00e7in Yoast SEO neden \u00f6nemlidir, size nas\u0131l katk\u0131lar sa\u011flar bu yaz\u0131m\u0131zda inceleyece\u011fiz. Yoast SEO Nedir? Dijital pazarlamada sadece web sitenizin olmas\u0131 ne yaz\u0131k ki bir \u015fey ifade etmiyor. Rakipleriniz aras\u0131ndan s\u0131yr\u0131labilmek ve fark edilebilmek i\u00e7in web sitenizin ve i\u00e7eriklerinizin mutlaka SEO uyumlu olmas\u0131 gerekiyor. SEO hakk\u0131nda \u00e7ok fazla bilginiz yoksa ya da yeterli zaman\u0131 ay\u0131ram\u0131yorsan\u0131z Yoast sizin \u00e7ok faydal\u0131 bir eklentidir. \u0130\u00e7eriklerinizin SEO\u2019ya uygun olup olmad\u0131\u011f\u0131n\u0131, SEO\u2019ya uygun olmas\u0131 i\u00e7in neler [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2917],"tags":[],"class_list":["post-13691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-destek","entry"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":10},"_links":{"self":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/13691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/comments?post=13691"}],"version-history":[{"count":5,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/13691\/revisions"}],"predecessor-version":[{"id":15103,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/13691\/revisions\/15103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/media\/13693"}],"wp:attachment":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/media?parent=13691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/categories?post=13691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/tags?post=13691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}