{"id":13698,"date":"2020-08-20T17:27:15","date_gmt":"2020-08-20T14:27:15","guid":{"rendered":"https:\/\/bepopi.com\/blog\/?p=13698"},"modified":"2023-04-13T15:49:30","modified_gmt":"2023-04-13T12:49:30","slug":"anahtar-kelime-analizi-nedir","status":"publish","type":"post","link":"https:\/\/www.bepopi.com\/blog\/anahtar-kelime-analizi-nedir","title":{"rendered":"Anahtar Kelime Analizi Nedir? Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n<p>Anahtar kelime analizi, kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn ve hizmetlerinize hangi arama sonu\u00e7lar\u0131 ile ula\u015fabilece\u011fini anlaman\u0131z\u0131 sa\u011flayan bir s\u00fcre\u00e7tir. Web siteniz, haz\u0131rlad\u0131\u011f\u0131n\u0131z i\u00e7erikler ya da reklamlar\u0131n\u0131z i\u00e7in anahtar kelime analizi yapmazsan\u0131z, \u00e7al\u0131\u015fmalar\u0131n\u0131z ne yaz\u0131k ki sonu\u00e7suz kalacakt\u0131r. Bu yaz\u0131m\u0131zda anahtar kelimenin \u00f6nemini, anahtar kelime analizinin nas\u0131l yap\u0131ld\u0131\u011f\u0131n\u0131 ve anahtar kelime analizinde kullan\u0131lan ara\u00e7lar\u0131 anlataca\u011f\u0131z.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=YCJYHK_S824\n<\/div><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d51f961c875\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d51f961c875\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bepopi.com\/blog\/anahtar-kelime-analizi-nedir\/#Anahtar_Kelime_Analizi_Nedir\" title=\"Anahtar Kelime Analizi Nedir?\">Anahtar Kelime Analizi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bepopi.com\/blog\/anahtar-kelime-analizi-nedir\/#Short-Tail_Long-Tail_Anahtar_Kelimeler_Nedir\" title=\"Short-Tail &amp; Long-Tail Anahtar Kelimeler Nedir?\">Short-Tail &amp; Long-Tail Anahtar Kelimeler Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bepopi.com\/blog\/anahtar-kelime-analizi-nedir\/#Anahtar_Kelime_Analiz_Araclari_Nelerdir\" title=\"Anahtar Kelime Analiz Ara\u00e7lar\u0131 Nelerdir?\">Anahtar Kelime Analiz Ara\u00e7lar\u0131 Nelerdir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bepopi.com\/blog\/anahtar-kelime-analizi-nedir\/#Anahtar_Kelime_Analiz_Nedir\" title=\"Anahtar Kelime Analiz Nedir?\">Anahtar Kelime Analiz Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bepopi.com\/blog\/anahtar-kelime-analizi-nedir\/#Anahtar_Kelime_Olmadan_Siralama_Edinmek_Mumkun_mu\" title=\"Anahtar Kelime Olmadan S\u0131ralama Edinmek M\u00fcmk\u00fcn m\u00fc?\">Anahtar Kelime Olmadan S\u0131ralama Edinmek M\u00fcmk\u00fcn m\u00fc?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bepopi.com\/blog\/anahtar-kelime-analizi-nedir\/#Anahtar_Kelime_Analizi_Nasil_Yapilir\" title=\"Anahtar Kelime Analizi Nas\u0131l Yap\u0131l\u0131r?\">Anahtar Kelime Analizi Nas\u0131l Yap\u0131l\u0131r?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anahtar_Kelime_Analizi_Nedir\"><\/span><strong>Anahtar Kelime Analizi Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Anahtar kelime analizi, belli bir konu ile ilgili kullan\u0131c\u0131lar\u0131n hangi kelime ya da kelime \u00f6beklerini kullanarak ara\u015ft\u0131rma yapt\u0131klar\u0131n\u0131 tespit etmektir. Anahtar kelime analizinin amac\u0131 ise kullan\u0131c\u0131lar\u0131n web sitemizi kolayl\u0131kla bulmas\u0131n\u0131 sa\u011flamak ve web sitemize trafik \u00e7ekmektir. SEO \u00e7al\u0131\u015fmalar\u0131 i\u00e7erisinde \u00f6nemli bir yere sahip olan anahtar kelime analizi, i\u00e7eriklerinizden reklamlar\u0131n\u0131za kadar web siteniz ile ilgili her \u00e7al\u0131\u015fmada i\u015finize yarayacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Short-Tail_Long-Tail_Anahtar_Kelimeler_Nedir\"><\/span><strong>Short-Tail &amp; Long-Tail Anahtar Kelimeler Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Anahtar kelime analinizi yaparken, anahtar kelimeleri kapsamlar\u0131na g\u00f6re k\u0131sa (short tail) ya da uzun (long tail) kuyruklu diye ay\u0131rmal\u0131y\u0131z. K\u0131sa kuyruklu anahtar kelimeler geni\u015f bir arama alan\u0131 olu\u015ftururken uzun kuyruklu anahtar kelimeler daha spesifik sorgular olu\u015fturur.<\/p>\n\n\n\n<p>\u00d6rnek \u00fczerinden gidersek konu daha net anla\u015f\u0131labilir. Diyelim ki \u00e7anta satt\u0131\u011f\u0131n\u0131z bir e-ticaret siteniz var ve reklam verecekseniz ya da web sitenize i\u00e7erik haz\u0131rlayacaks\u0131n\u0131z. K\u0131sa kuyruklu anahtar kelimeniz elbette ki \u00e7anta olacakt\u0131r. Ancak arama sonu\u00e7lar\u0131na bakt\u0131\u011f\u0131n\u0131z zaman index alan milyonlarca sayfa \u00e7\u0131karacakt\u0131r. Uzun kuyruklu anahtar kelimenizi ise \u201c\u00e7apraz s\u0131rt \u00e7antas\u0131\u201d belirlediniz. \u00c7apraz s\u0131rt \u00e7antas\u0131 arayan ki\u015fi say\u0131s\u0131 hem daha az hem de index alan sayfalar \u00e7ok daha az olacak.<\/p>\n\n\n\n<p>Bu nedenle anahtar kelimelerinizi belirlerken long tail anahtar kelime kullanmaya \u00f6zen g\u00f6stermelisiniz. K\u0131sa ve uzun kuyruklu anahtar kelimeler aras\u0131nda ayr\u0131m\u0131 \u00f6zetlersek;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Uzun kuyruklu anahtar kelimelerin geri d\u00f6n\u00fc\u015f oran\u0131 daha y\u00fcksektir.<\/li><li>Uzun kuyruklu anahtar kelimeler daha ni\u015f konular i\u00e7erdi\u011fi i\u00e7in arama hacimleri daha d\u00fc\u015f\u00fckt\u00fcr.<\/li><li>K\u0131sa kuyruklu anahtar kelimelerin rekabet oran\u0131 uzun kuyruklu anahtar kelimelere g\u00f6re daha y\u00fcksektir.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anahtar_Kelime_Analiz_Araclari_Nelerdir\"><\/span><strong>Anahtar Kelime Analiz Ara\u00e7lar\u0131 Nelerdir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Google Arama Sonu\u00e7lar\u0131<\/strong>&#8211; Google\u2019da arama yap\u0131p sizinle ilgili olan anahtar kelimeler hakk\u0131nda bilgi edinebilirsiniz. Yine \u00e7anta \u00f6rne\u011finden gidersek, Google\u2019a \u00e7anta yaz\u0131p arama \u00f6nerilerini dikkate alabilirsiniz. B\u00f6ylelikle uzun kuyruklu anahtar kelimelerinizi de tespit edebilirsiniz.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Google Adwords<\/strong>&#8211; Google\u2019\u0131n \u00fccretli reklam servisi olan Google Adwords\u2019te \u201cAnahtar Kelime Planlay\u0131c\u0131\u201d b\u00f6l\u00fcm\u00fc bulunuyor. Anahtar kelime planlay\u0131c\u0131 panelini kullanarak anahtar kelimelerinizden en \u00e7ok hangilerinin kullan\u0131ld\u0131\u011f\u0131n\u0131 ve benzer anahtar kelimeleri g\u00f6rebilirsiniz. Bu hizmeti kullanabilmek i\u00e7in Google Adwords hesab\u0131n\u0131z olmal\u0131d\u0131r. \u015eu linke t\u0131klayarak Google Adwords\u2019e gidebilirsiniz: https:\/\/ads.google.com\/intl\/tr_tr\/home\/<\/li><li><strong>Semrush-<\/strong> SEO uzmanlar\u0131n\u0131n b\u00fcy\u00fck bir \u00e7o\u011funlu\u011funun kulland\u0131\u011f\u0131 Semrush, anahtar kelime analizi de dahil olmak \u00fczere farkl\u0131 bir\u00e7ok i\u015flem de yapabiliyorsunuz. Rakip analizi, trafik raporlar\u0131, backlink takibi gibi i\u015flem ve raporlar\u0131 Semrush ile ger\u00e7ekle\u015ftirebilirsiniz. \u00dccretli olan bu uygulaman\u0131n s\u0131n\u0131rl\u0131 \u00f6zelliklerini \u00fccretsiz de kullanabiliyorsunuz. Semrush\u2019a gitmek i\u00e7in t\u0131klay\u0131n\u0131z: https:\/\/www.semrush.com\/<\/li><li><strong>Keyword Tool- <\/strong>Bu uygulama da Semrush gibi, \u00fccretli ancak k\u0131s\u0131tl\u0131 \u00f6zellikleri \u00fccretsiz sunuyor. Anahtar kelime bilgilerini, arama hacimlerini, rekabet oranlar\u0131n\u0131 pratik bir \u015fekilde g\u00f6r\u00fcp analiz ger\u00e7ekle\u015ftirebiliyorsunuz. Keyword Tool sitesine linki t\u0131klayarak ula\u015fabilirsiniz: https:\/\/keywordtool.io\/<\/li><li><strong>WordTracker<\/strong>&#8211; Anahtar kelime analizi i\u00e7in kullanabilece\u011finiz bir di\u011fer ara\u00e7 da WordTracker. \u00dccretli olan di\u011fer uygulamalar gibi \u00fccretsiz sundu\u011fu \u00f6zellikleri de bulunuyor. Anahtar kelimelerin arama hacmine, arama motoruna, \u00fclkelere g\u00f6re bilgilerini size sunuyor. WordTracker web sitesi i\u00e7in t\u0131klay\u0131n\u0131z: https:\/\/www.wordtracker.com\/<\/li><li><strong>Ahrefs<\/strong>&#8211; Anahtar kelime ve rakip analizi raporlamalar\u0131 sunan Ahrefs de SEO uzmanlar\u0131 taraf\u0131ndan s\u0131kl\u0131kla kullanulan bir uygulama. Kullan\u0131c\u0131lar\u0131n en g\u00fcncel arad\u0131klar\u0131 kelimeler hakk\u0131nda da size olduk\u00e7a faydas\u0131 olacakt\u0131r. Ahrefs tamamen \u00fccretli bir uygulama. Ahrefs web sitesi i\u00e7in t\u0131klay\u0131n\u0131z: https:\/\/ahrefs.com\/tr\/<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"959\" height=\"496\" src=\"https:\/\/bepopi.com\/blog\/wp-content\/uploads\/2020\/08\/anahtar-kelime-analizi.jpg\" alt=\"anahtar kelime analizi\" class=\"wp-image-13701\"\/><\/figure><\/div>\n\n\n\n<p>Google arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer almak istiyorsan\u0131z, do\u011fru anahtar kelimeler se\u00e7melisiniz. Aksi takdirde kullan\u0131c\u0131lar sizin i\u00e7eriklerinizi aramalar\u0131nda g\u00f6remez, web sitenizin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc azal\u0131r ve web sitenize trafik \u00e7ekemezsiniz. Sitenizdeki i\u00e7erikler ne kadar nitelikli ve \u00f6zg\u00fcn olsa da yanl\u0131\u015f anahtar se\u00e7imi sizi ba\u015far\u0131s\u0131z k\u0131lacakt\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Anahtar Kelime Analizi: B\u00fcy\u00fck Verinin Anlamland\u0131r\u0131lmas\u0131 - Ozan Ketenci\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/OrdeQNpuw_c?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/bepopi.com\/seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a>&nbsp;hizmetimiz ile sizde Google\u2019da ilk sayfaya y\u00fckselin!<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-6437fa5af1828\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Anahtar_Kelime_Analiz_Nedir\"><\/span>Anahtar Kelime Analiz Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Anahtar kelime analizi, web sitenizin ihtiya\u00e7lar\u0131 ve hedefleri do\u011frultusunda kullan\u0131lmas\u0131 gereken temel kelimelerin belirlenmesi i\u015flemidir.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-6437fa5af182c\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Anahtar_Kelime_Olmadan_Siralama_Edinmek_Mumkun_mu\"><\/span>Anahtar Kelime Olmadan S\u0131ralama Edinmek M\u00fcmk\u00fcn m\u00fc?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Anahtar kelime kullan\u0131m\u0131 ve analizi olmadan s\u0131ralama edinmek m\u00fcmk\u00fcn de\u011fildir.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-6437fa5af182d\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Anahtar_Kelime_Analizi_Nasil_Yapilir\"><\/span>Anahtar Kelime Analizi Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Anahtar kelime analizler, sekt\u00f6rde yer alan rakiplerin incelenmesi, hedeflerin ve m\u00fc\u015fteri kitlesinin belirlenmesi i\u00e7in \u00e7e\u015fitli ara\u00e7lar do\u011frultusunda yap\u0131labilir.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><div style='text-align:left' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Anahtar kelime analizi, kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn ve hizmetlerinize hangi arama sonu\u00e7lar\u0131 ile ula\u015fabilece\u011fini anlaman\u0131z\u0131 sa\u011flayan bir s\u00fcre\u00e7tir. Web siteniz, haz\u0131rlad\u0131\u011f\u0131n\u0131z i\u00e7erikler ya da reklamlar\u0131n\u0131z i\u00e7in anahtar kelime analizi yapmazsan\u0131z, \u00e7al\u0131\u015fmalar\u0131n\u0131z ne yaz\u0131k ki sonu\u00e7suz kalacakt\u0131r. Bu yaz\u0131m\u0131zda anahtar kelimenin \u00f6nemini, anahtar kelime analizinin nas\u0131l yap\u0131ld\u0131\u011f\u0131n\u0131 ve anahtar kelime analizinde kullan\u0131lan ara\u00e7lar\u0131 anlataca\u011f\u0131z. Anahtar Kelime Analizi Nedir? Anahtar kelime analizi, belli bir konu ile ilgili kullan\u0131c\u0131lar\u0131n hangi kelime ya da kelime \u00f6beklerini kullanarak ara\u015ft\u0131rma yapt\u0131klar\u0131n\u0131 tespit etmektir. Anahtar kelime analizinin amac\u0131 ise kullan\u0131c\u0131lar\u0131n web sitemizi kolayl\u0131kla bulmas\u0131n\u0131 sa\u011flamak ve web sitemize trafik \u00e7ekmektir. SEO \u00e7al\u0131\u015fmalar\u0131 i\u00e7erisinde \u00f6nemli bir yere sahip olan anahtar kelime analizi, i\u00e7eriklerinizden reklamlar\u0131n\u0131za kadar web siteniz ile ilgili her [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2917],"tags":[],"class_list":["post-13698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-destek","entry"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":10},"_links":{"self":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/13698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/comments?post=13698"}],"version-history":[{"count":5,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/13698\/revisions"}],"predecessor-version":[{"id":15102,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/13698\/revisions\/15102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/media\/13702"}],"wp:attachment":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/media?parent=13698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/categories?post=13698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/tags?post=13698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}