{"id":14403,"date":"2020-10-05T17:38:04","date_gmt":"2020-10-05T14:38:04","guid":{"rendered":"https:\/\/bepopi.com\/blog\/?p=14403"},"modified":"2023-05-25T11:11:40","modified_gmt":"2023-05-25T08:11:40","slug":"dusuk-hacimli-kelimelerin-seo-etkisi","status":"publish","type":"post","link":"https:\/\/www.bepopi.com\/blog\/dusuk-hacimli-kelimelerin-seo-etkisi","title":{"rendered":"D\u00fc\u015f\u00fck Hacimli Anahtar Kelimelerin SEO&#8217;ya Etkisi"},"content":{"rendered":"\n<p>D\u00fc\u015f\u00fck hacimli anahtar kelimeler deyince, akl\u0131n\u0131za k\u0131sa c\u00fcmlelerden olu\u015fan anahtar kelime geliyorsa yan\u0131l\u0131yorsunuz. D\u00fc\u015f\u00fck hacimli anahtar kelime, asl\u0131nda arama motorunda az aramaya sahip kelimeler i\u00e7in kullan\u0131lan bir terim. <\/p>\n\n\n\n<p>Sitenizin trafi\u011fini art\u0131rmak i\u00e7in SEO \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda mutlaka anahtar kelime analizi de yapm\u0131\u015fs\u0131n\u0131zd\u0131r. Peki bunu yaparken, d\u00fc\u015f\u00fck hacimli anahtar kelimeleri kullanmamaya yeterince \u00f6zen g\u00f6steriyor musunuz?&nbsp; Bu yaz\u0131m\u0131zda d\u00fc\u015f\u00fck hacimli anahtar kelimelerin etkisini nedir konusunu SEO teknikleri ile birlikte ele alaca\u011f\u0131z.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a57e80fb613a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a57e80fb613a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bepopi.com\/blog\/dusuk-hacimli-kelimelerin-seo-etkisi\/#Dusuk_Hacimli_Anahtar_Kelimeler_Nelerdir\" title=\"D\u00fc\u015f\u00fck Hacimli Anahtar Kelimeler Nelerdir?\">D\u00fc\u015f\u00fck Hacimli Anahtar Kelimeler Nelerdir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bepopi.com\/blog\/dusuk-hacimli-kelimelerin-seo-etkisi\/#Dusuk_Hacimli_Anahtar_Kelimelerin_SEOya_Etkisi_Nedir\" title=\"D\u00fc\u015f\u00fck Hacimli Anahtar Kelimelerin SEO\u2019ya Etkisi Nedir?\">D\u00fc\u015f\u00fck Hacimli Anahtar Kelimelerin SEO\u2019ya Etkisi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bepopi.com\/blog\/dusuk-hacimli-kelimelerin-seo-etkisi\/#Dusuk_Hacimli_Anahtar_Kelimeler_Icin_SEO_Teknikleri_Nelerdir\" title=\"D\u00fc\u015f\u00fck Hacimli Anahtar Kelimeler \u0130\u00e7in SEO Teknikleri Nelerdir?\">D\u00fc\u015f\u00fck Hacimli Anahtar Kelimeler \u0130\u00e7in SEO Teknikleri Nelerdir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bepopi.com\/blog\/dusuk-hacimli-kelimelerin-seo-etkisi\/#Dusuk_Hacimli_Anahtar_Kelime_Nedir\" title=\"D\u00fc\u015f\u00fck Hacimli Anahtar Kelime Nedir?\">D\u00fc\u015f\u00fck Hacimli Anahtar Kelime Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bepopi.com\/blog\/dusuk-hacimli-kelimelerin-seo-etkisi\/#Dusuk_Hacimli_Anahtar_Kelimelerin_SEOya_Etkisi_Nedir-2\" title=\"D\u00fc\u015f\u00fck Hacimli Anahtar Kelimelerin SEO\u2019ya Etkisi Nedir?\">D\u00fc\u015f\u00fck Hacimli Anahtar Kelimelerin SEO\u2019ya Etkisi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bepopi.com\/blog\/dusuk-hacimli-kelimelerin-seo-etkisi\/#Dusuk_Hacimli_Anahtar_Kelimenin_Google_Ads_Uzerindeki_Etkisi_Nedir\" title=\"D\u00fc\u015f\u00fck Hacimli Anahtar Kelimenin Google Ads \u00dczerindeki Etkisi Nedir?\">D\u00fc\u015f\u00fck Hacimli Anahtar Kelimenin Google Ads \u00dczerindeki Etkisi Nedir?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dusuk_Hacimli_Anahtar_Kelimeler_Nelerdir\"><\/span><strong>D\u00fc\u015f\u00fck Hacimli Anahtar Kelimeler Nelerdir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E\u011fer bir anahtar kelime\nGoogle\u2019da ortalama ayda 250 defadan daha az aran\u0131yorsa, biz buna \u2018d\u00fc\u015f\u00fck aranma\nhacimli anahtar kelimeler\u2019 deriz. D\u00fc\u015f\u00fck hacimli anahtar kelimelerin anla\u015f\u0131labilmesi\ni\u00e7in Google Ads\u2019i kullanabilirsiniz. Bunun i\u00e7in Ads \u00fczerinden anahtar\nkelimelerinizin g\u00f6sterim ve t\u0131klanma oranlar\u0131n\u0131 g\u00f6rerek kolayca k\u0131yaslamalarda\nbulunabilirsiniz.<\/p>\n\n\n\n<p>Google Ads, analiz etti\u011finiz ve\nhesab\u0131n\u0131za ekledi\u011finiz anahtar kelimeler i\u00e7in bir kalite puan\u0131 belirke ve bu\npuan ile t\u0131klama ba\u015f\u0131na \u00f6deyece\u011finiz tutar\u0131 g\u00f6rebilmeniz m\u00fcmk\u00fcn. Kalite puan\u0131\niyi olan anahtar kelimelerin reklam s\u0131ras\u0131n\u0131n da iyi oldu\u011funu unutmamak gerek.\nAncak belirtmek gerekir ki, d\u00fc\u015f\u00fck hacimli anahtar kelimelerin kalite puan\u0131,\nteklif ya da di\u011fer reklam \u00f6geleri ile bir ili\u015fi\u011fi yok; yani bu fakt\u00f6rleri\nd\u00fczenlemeniz mevcut durumu de\u011fi\u015ftirmeye yetmeyecektir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dusuk_Hacimli_Anahtar_Kelimelerin_SEOya_Etkisi_Nedir\"><\/span><strong>D\u00fc\u015f\u00fck Hacimli Anahtar Kelimelerin SEO\u2019ya Etkisi Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u00fc\u015f\u00fck aranma hacimli kelimeler,\nsitenize hi\u00e7 trafik \u00e7ekmeyecek gibi bir alg\u0131 olu\u015fmas\u0131n. Elbette her anahtar\nkelime gibi d\u00fc\u015f\u00fck aranma hacimliler de site trafi\u011fi sa\u011flayabilir. Hatta d\u00fc\u015f\u00fck\naranma hacimli anahtar kelimelerin SEO \u00fczerinde etkiye sahip oldu\u011fu baz\u0131\navantajl\u0131 durumlar bile var. Bunlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Genelde uzun kuyruklu      (long tail) anahtar kelimeleri i\u00e7eren d\u00fc\u015f\u00fck aranma hacimli kelimeler      tutarl\u0131l\u0131k ve konu ile ilgili olmas\u0131 a\u00e7\u0131s\u0131ndan ni\u015f bir kitleye hitap eder.      Bu durum k\u00fc\u00e7\u00fck i\u015fletmeler ya da ni\u015f bir konu \u00fczerindeki bir web sitesi      i\u00e7in avantajl\u0131d\u0131r.<\/li>\n\n\n\n<li>D\u00fc\u015f\u00fck hacimli kelimelerin      maliyeti azd\u0131r. Bunun i\u00e7in ay\u0131raca\u011f\u0131n\u0131z i\u00e7erik b\u00fct\u00e7esi size getirece\u011fi      kazan\u00e7tan daha azd\u0131r.<\/li>\n\n\n\n<li>\u0130\u00e7eriklerde \u00e7e\u015fitlilik      olu\u015fturdu\u011fundan, bu durum y\u00fcksek site trafi\u011fi anlam\u0131na gelebilir.<\/li>\n\n\n\n<li>Bu kelimeleri kullanarak      site trafi\u011finde belli bir denge sa\u011flanabilir. Negatif anahtar kelimeleri      de kullanarak iyi bir y\u00f6netim sa\u011flamak m\u00fcmk\u00fcn.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"960\" height=\"536\" src=\"https:\/\/bepopi.com\/blog\/wp-content\/uploads\/2020\/10\/dusuk-hacimli-anahtar-kelimeler-960x536.jpg\" alt=\"d\u00fc\u015f\u00fck hacimli kelimeler\" class=\"wp-image-14406\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dusuk_Hacimli_Anahtar_Kelimeler_Icin_SEO_Teknikleri_Nelerdir\"><\/span><strong>D\u00fc\u015f\u00fck Hacimli Anahtar Kelimeler \u0130\u00e7in SEO Teknikleri Nelerdir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ayl\u0131k 0-200 aras\u0131 sorgulat\u0131lan anahtar\nkelimeleri tespit edin. Bu kelimelerin rekabeti de az olmal\u0131d\u0131r.<\/li>\n\n\n\n<li>Bu kelimeleri se\u00e7erken tutarl\u0131l\u0131k odakl\u0131 olmak;\nyani kullan\u0131c\u0131lara direkt hitap eden kelimeleri se\u00e7mek \u00f6nemli.<\/li>\n\n\n\n<li>Sat\u0131\u015f getirecek veya siteye abone sa\u011flayacak\nnitelikte; yani d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 anahtar kelimeleri se\u00e7meye dikkat edin.<\/li>\n\n\n\n<li>Ay\u0131raca\u011f\u0131n\u0131z i\u00e7erik \u00fcretim b\u00fct\u00e7esi, size getirece\u011fi\nkazan\u00e7tan fazla olmamal\u0131d\u0131r.<\/li>\n\n\n\n<li>D\u00fc\u015f\u00fck hacimli anahtar kelimeler Google Ads\n\u00fczerinde olumsuz bir etkiye sahip olmaz ancak kelimelerin efektif se\u00e7ilmesi\norganik trafi\u011finize katk\u0131 sa\u011flayacakt\u0131r.<\/li>\n<\/ul>\n\n\n\n<p><strong>D\u00fc\u015f\u00fck Hacimli Anahtar Kelimelerin Etkisi Nas\u0131l Giderilebilir?<\/strong><\/p>\n\n\n\n<p>E\u011fer bu t\u00fcr kelimeleri\nkullan\u0131yorsan\u0131z olumlu y\u00f6n\u00fcnden bakmak ve kazan\u00e7 sa\u011flayacak m\u00fcdahaleler\ngeli\u015ftirmek \u00f6nemli. Bu m\u00fcdahaleler i\u00e7in birka\u00e7 tavsiyede bulunmak gerekirse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00fc\u015f\u00fck hacimli anahtar kelimelerinizi Google Ads kullanarak haftal\u0131k kontrollere tabi tutabilirsiniz. Bu kelimeler ufak bir arama sirk\u00fclasyonundan bile etkilenecek ve reklamlar\u0131n\u0131z\u0131 daha g\u00f6r\u00fcn\u00fcr d\u00fczeye \u00e7\u0131karacakt\u0131r.<\/li>\n\n\n\n<li>Anahtar kelime planlay\u0131c\u0131s\u0131 kullanarak anahtar kelimeyi kald\u0131r\u0131p alternatif kelimeler de bulabilirsiniz. B\u00f6ylelikle SEO \u00e7al\u0131\u015fmalar\u0131n\u0131za b\u00fcy\u00fck katk\u0131 sa\u011flam\u0131\u015f olursunuz. <\/li>\n\n\n\n<li>Anahtar kelimeniz \u00e7ok fazla spesifik ya da ni\u015f ise, kelime grubunuzu biraz daha genelle\u015ftirebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Anahtar Kelime Analizi: B\u00fcy\u00fck Verinin Anlamland\u0131r\u0131lmas\u0131 - Ozan Ketenci\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/OrdeQNpuw_c?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/bepopi.com\/seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a> hizmetleri ile Google\u2019da bir numara olun!<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-6437fa5319fa1\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Dusuk_Hacimli_Anahtar_Kelime_Nedir\"><\/span><strong>D\u00fc\u015f\u00fck Hacimli Anahtar Kelime Nedir?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Bu kelimeler, Google\u2019da ayda ortalama 250 kereden daha az arat\u0131lan kelimelerdir. <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-6437fa5319fa4\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Dusuk_Hacimli_Anahtar_Kelimelerin_SEOya_Etkisi_Nedir-2\"><\/span><strong>D\u00fc\u015f\u00fck Hacimli Anahtar Kelimelerin SEO\u2019ya Etkisi Nedir?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Bu kelimeler do\u011fru stratejiler ile birlikte kullan\u0131lmazsa SERP\u2019lerdeki s\u0131ralamay\u0131 ve site trafi\u011fini d\u00fc\u015f\u00fcr\u00fcr. <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-6437fa5319fa5\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Dusuk_Hacimli_Anahtar_Kelimenin_Google_Ads_Uzerindeki_Etkisi_Nedir\"><\/span><strong>D\u00fc\u015f\u00fck Hacimli Anahtar Kelimenin Google Ads \u00dczerindeki Etkisi Nedir?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Ads hesab\u0131n\u0131za do\u011frudan olumsuz bir etkisi bulunmamakla birlikte, hesap s\u0131n\u0131rlar\u0131na ula\u015f\u0131rsan\u0131z bu kelimeleri kald\u0131rman\u0131z daha stratejik bir karar olacakt\u0131r. <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><div style='text-align:left' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>D\u00fc\u015f\u00fck hacimli anahtar kelimeler deyince, akl\u0131n\u0131za k\u0131sa c\u00fcmlelerden olu\u015fan anahtar kelime geliyorsa yan\u0131l\u0131yorsunuz. D\u00fc\u015f\u00fck hacimli anahtar kelime, asl\u0131nda arama motorunda az aramaya sahip kelimeler i\u00e7in kullan\u0131lan bir terim. Sitenizin trafi\u011fini art\u0131rmak i\u00e7in SEO \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda mutlaka anahtar kelime analizi de yapm\u0131\u015fs\u0131n\u0131zd\u0131r. Peki bunu yaparken, d\u00fc\u015f\u00fck hacimli anahtar kelimeleri kullanmamaya yeterince \u00f6zen g\u00f6steriyor musunuz?&nbsp; Bu yaz\u0131m\u0131zda d\u00fc\u015f\u00fck hacimli anahtar kelimelerin etkisini nedir konusunu SEO teknikleri ile birlikte ele alaca\u011f\u0131z. D\u00fc\u015f\u00fck Hacimli Anahtar Kelimeler Nelerdir? E\u011fer bir anahtar kelime Google\u2019da ortalama ayda 250 defadan daha az aran\u0131yorsa, biz buna \u2018d\u00fc\u015f\u00fck aranma hacimli anahtar kelimeler\u2019 deriz. D\u00fc\u015f\u00fck hacimli anahtar kelimelerin anla\u015f\u0131labilmesi i\u00e7in Google Ads\u2019i kullanabilirsiniz. Bunun i\u00e7in Ads \u00fczerinden anahtar kelimelerinizin g\u00f6sterim ve [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":14407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2917],"tags":[],"class_list":["post-14403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-destek","entry"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":10},"_links":{"self":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/14403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/comments?post=14403"}],"version-history":[{"count":5,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/14403\/revisions"}],"predecessor-version":[{"id":15203,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/14403\/revisions\/15203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/media\/14407"}],"wp:attachment":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/media?parent=14403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/categories?post=14403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/tags?post=14403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}