{"id":4269,"date":"2018-01-29T16:45:29","date_gmt":"2018-01-29T13:45:29","guid":{"rendered":"https:\/\/bepopi.com\/blog\/?p=4269"},"modified":"2020-10-19T12:56:00","modified_gmt":"2020-10-19T09:56:00","slug":"instagram-hikaye-reklamlari-nasil-yayinlaniyor","status":"publish","type":"post","link":"https:\/\/www.bepopi.com\/blog\/instagram-hikaye-reklamlari-nasil-yayinlaniyor","title":{"rendered":"Instagram Hikaye Reklamlar\u0131 Nas\u0131l Yay\u0131nlan\u0131yor ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a682c1f6ac9d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a682c1f6ac9d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bepopi.com\/blog\/instagram-hikaye-reklamlari-nasil-yayinlaniyor\/#Instagramda_Hikaye_Reklami_Yayinlama\" title=\"Instagram&#8217;da Hikaye Reklam\u0131 Yay\u0131nlama\">Instagram&#8217;da Hikaye Reklam\u0131 Yay\u0131nlama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bepopi.com\/blog\/instagram-hikaye-reklamlari-nasil-yayinlaniyor\/#Instagram_Hikaye_Reklami_Nasil_Olusturulur\" title=\"Instagram Hikaye Reklam\u0131 Nas\u0131l Olu\u015fturulur ?\">Instagram Hikaye Reklam\u0131 Nas\u0131l Olu\u015fturulur ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bepopi.com\/blog\/instagram-hikaye-reklamlari-nasil-yayinlaniyor\/#Eski_Moda_Reklamcilik_Bitiyor_Sosyal_Medya_Reklamciligi_Basliyor\" title=\"Eski Moda Reklamc\u0131l\u0131k Bitiyor Sosyal Medya Reklamc\u0131l\u0131\u011f\u0131 Ba\u015fl\u0131yor\">Eski Moda Reklamc\u0131l\u0131k Bitiyor Sosyal Medya Reklamc\u0131l\u0131\u011f\u0131 Ba\u015fl\u0131yor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bepopi.com\/blog\/instagram-hikaye-reklamlari-nasil-yayinlaniyor\/#Reklam_Verenler_Icin_Agir_Maliyetlerin_Altindan_Kalkmak_Zor\" title=\"Reklam Verenler \u0130\u00e7in A\u011f\u0131r Maliyetlerin Alt\u0131ndan Kalkmak Zor\">Reklam Verenler \u0130\u00e7in A\u011f\u0131r Maliyetlerin Alt\u0131ndan Kalkmak Zor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bepopi.com\/blog\/instagram-hikaye-reklamlari-nasil-yayinlaniyor\/#Dijital_Pazarlama_Ile_Yeni_Dunya_Reklamciligi\" title=\"Dijital Pazarlama \u0130le Yeni D\u00fcnya Reklamc\u0131l\u0131\u011f\u0131\">Dijital Pazarlama \u0130le Yeni D\u00fcnya Reklamc\u0131l\u0131\u011f\u0131<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Instagramda_Hikaye_Reklami_Yayinlama\"><\/span>Instagram&#8217;da Hikaye Reklam\u0131 Yay\u0131nlama<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram&#8217;da hikaye reklam\u0131 nas\u0131l yay\u0131nlan\u0131r sorusunu \u00e7o\u011fu Instagram i\u015fletme hesab\u0131 y\u00f6neticisi kendine soruyordur. Bu sorunun cevab\u0131 olduk\u00e7a kolay.\u00a0<strong>Instagram<\/strong>&#8216;\u0131n hikaye \u00f6zelli\u011fi 2016 y\u0131l\u0131nda <strong>Snapchat<\/strong>&#8216;ten esinlenerek geli\u015ftirdi\u011fi bir \u00f6zelliktir. Bu \u00f6zellik sayesinde ki\u015filer g\u00fcnl\u00fck aktivitelerinin bir par\u00e7as\u0131n\u0131 daha rahat bir \u015fekilde arkada\u015f ve aileleriyle payla\u015fma imkan\u0131 buldu. \u00d6yle ki kimi arkada\u015flar\u0131m\u0131z\u0131n payla\u015ft\u0131\u011f\u0131 hikayeleri izlemek saatler s\u00fcrebiliyor. Bu y\u00f6n\u00fcyle de hikaye \u00f6zelli\u011fi baz\u0131 istenmeyen durumlara da yol a\u00e7abiliyor.<\/p>\n<p>Instagram, hikayelere \u00e7e\u015fitli animasyon \u00f6zellikleri ve <strong>GIF<\/strong> \u00e7\u0131kartmalar\u0131 ekleyerek daha fazla kullan\u0131c\u0131n\u0131n hikaye payla\u015fmas\u0131n\u0131 sa\u011flamak istiyor. Daha fazla kullan\u0131c\u0131n\u0131n hikaye arac\u0131n\u0131 kullanmas\u0131 demek Instagram&#8217;\u0131n hikayeler i\u00e7in kullan\u0131c\u0131lardan talep etti\u011fi reklam \u00fccretinin artmas\u0131, ayn\u0131 zamanda reklamlar\u0131n daha kaliteli hale gelmesi de demek oluyor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Hikaye_Reklami_Nasil_Olusturulur\"><\/span>Instagram Hikaye Reklam\u0131 Nas\u0131l Olu\u015fturulur ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignright size-medium wp-image-4271\" src=\"https:\/\/bepopi.com\/blog\/wp-content\/uploads\/2018\/01\/instagram-reklam-ver-300x206.jpg\" alt=\"instagram-reklam-ver\" width=\"300\" height=\"206\" \/><\/p>\n<p><strong>Instagram<\/strong> hikayeleri i\u00e7in reklam olu\u015fturmak olduk\u00e7a kolay. \u00d6ncelikle Instagram hikaye reklam\u0131 i\u00e7in bu alana uyacak bir foto\u011fraf g\u00f6rseli ya da video g\u00f6rsel olu\u015fturman\u0131z gerekmektedir. \u00d6rne\u011fin hikayelerin boyutlar\u0131 her zaman dikey \u00f6l\u00e7\u00fclerde olmal\u0131d\u0131r. Bu \u00f6l\u00e7\u00fcler <strong>9:16 oran\u0131na<\/strong> uyacak \u015fekilde olursa payla\u015faca\u011f\u0131n\u0131z g\u00f6nderi ba\u015far\u0131l\u0131 bir \u015fekilde yay\u0131nlanacakt\u0131r.<\/p>\n<p>Hikaye reklam\u0131 i\u00e7in di\u011fer bir ko\u015ful kesinlikle reklam i\u00e7eri\u011finin sayfan\u0131z ile alakal\u0131 olmas\u0131 gerekti\u011fidir. Ayr\u0131ca i\u00e7eri\u011fin g\u00f6rsel ve metin kalitesine de dikkat edilmelidir. Gelelim reklam\u0131 olu\u015fturma k\u0131sm\u0131na.<\/p>\n<p>\u00d6nce <strong>Instagram<\/strong> sayfan\u0131z\u0131n benzerini Facebook \u00fczerinden a\u00e7mal\u0131s\u0131n\u0131z ve bu iki sayfay\u0131 senkronize hale getirmelisiniz. Daha sonra Facebook&#8217;un <strong>reklam y\u00f6neticisine<\/strong> girerek <strong>reklam olu\u015ftur<\/strong> butonunu t\u0131kamal\u0131s\u0131n\u0131z.<\/p>\n<p>Burada kar\u015f\u0131n\u0131za \u00e7\u0131kan men\u00fcden yay\u0131nlamak istedi\u011finiz <strong>reklam\u0131n amac\u0131n\u0131<\/strong> se\u00e7melisiniz. Daha sonra reklam seti b\u00f6l\u00fcm\u00fcnden reklam alanlar\u0131 se\u00e7ene\u011fine t\u0131klay\u0131n ve <strong>hikayeler<\/strong> se\u00e7ene\u011fini se\u00e7in. Hitap etmek istedi\u011finiz m\u00fc\u015fterilerinizin \u00f6zelliklerine g\u00f6re se\u00e7eneklerinizi belirledikten sonra reklam\u0131n\u0131z\u0131 yay\u0131nlamaya ba\u015flayabilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Eski_Moda_Reklamcilik_Bitiyor_Sosyal_Medya_Reklamciligi_Basliyor\"><\/span>Eski Moda Reklamc\u0131l\u0131k Bitiyor Sosyal Medya Reklamc\u0131l\u0131\u011f\u0131 Ba\u015fl\u0131yor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignright size-medium wp-image-4272\" src=\"https:\/\/bepopi.com\/blog\/wp-content\/uploads\/2018\/01\/instagram-facebook-reklam-300x186.jpg\" alt=\"instagram-facebook-reklam\" width=\"300\" height=\"186\" \/><\/p>\n<p><strong> Instagram<\/strong> hikaye reklam\u0131 olarak topluluk kurallara ba\u011fl\u0131 kalmak ko\u015fuluyla istedi\u011finiz konuda reklam verebilmenizi sa\u011fl\u0131yor. \u0130\u015fletmeniz <strong>online sat\u0131\u015f<\/strong> yapan bir i\u015fletme olabilir ya da var olan d\u00fckkan\u0131n\u0131za m\u00fc\u015fteri \u00e7ekmek i\u00e7in reklam verebilirsiniz. \u00d6nemli olan kurumsal ya da ki\u015fisel tan\u0131t\u0131m\u0131n\u0131z\u0131 yapabilece\u011finiz bir sayfan\u0131z olmas\u0131 ve sayfan\u0131n <strong>Instagram<\/strong> i\u015fletme hesab\u0131 \u015feklinde olmas\u0131d\u0131r.<\/p>\n<p>Instagram&#8217;\u0131n <strong>en \u00e7ok para kazand\u0131\u011f\u0131<\/strong> ve kullan\u0131c\u0131lar\u0131na para kazand\u0131rd\u0131\u011f\u0131 yegane y\u00f6n\u00fc reklam ve tan\u0131t\u0131m y\u00f6n\u00fcd\u00fcr. D\u00fcnya markalar\u0131n\u0131n bile bu \u015fekilde reklamlarla sosyal medya kullan\u0131c\u0131lar\u0131na ula\u015fmaya \u00e7al\u0131\u015fmas\u0131 bunun en b\u00fcy\u00fck g\u00f6stergesi konumundad\u0131r. Televizyon ve gazete reklamlar\u0131 art\u0131k modas\u0131 ge\u00e7mi\u015f bir reklam mecras\u0131 haline geldi. Art\u0131k yeni trend Instagram gibi gen\u00e7lerin \u00e7ok\u00e7a vakit ge\u00e7irdi\u011fi sosyal medya platformlar\u0131 \u00fczerinde reklam vermek ve hedef kitleye ula\u015fmaya \u00e7al\u0131\u015fmakt\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reklam_Verenler_Icin_Agir_Maliyetlerin_Altindan_Kalkmak_Zor\"><\/span>Reklam Verenler \u0130\u00e7in A\u011f\u0131r Maliyetlerin Alt\u0131ndan Kalkmak Zor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignright wp-image-4273 size-medium\" src=\"https:\/\/bepopi.com\/blog\/wp-content\/uploads\/2018\/01\/instagram-facebook-reklam-para-480x320.png\" alt=\"facebook reklamar\u0131ndan para kazanma\" width=\"480\" height=\"320\" \/><\/p>\n<p>Reklam veren dedi\u011fimiz ki\u015filer maalesef reklamc\u0131l\u0131ktan \u00e7ok anlamamakta. Bu nedenle bir \u00e7o\u011fu daha verimli ve daha \u00e7ok ki\u015fiye ula\u015fabilecek reklamlar i\u00e7in profesyonel reklam ajanslar\u0131n\u0131 tercih etmektedir. Profesyonellerin <strong>televizyon, radyo ve gazeteler<\/strong> i\u00e7in haz\u0131rlad\u0131\u011f\u0131 reklam kampanyalar\u0131 olduk\u00e7a y\u00fcksek maliyetlere ula\u015fsa da belirli bir ba\u015far\u0131 oran\u0131n\u0131 yakalamakta s\u0131k\u0131nt\u0131 \u00e7ekmiyorlar.<\/p>\n<p>Ancak bu maliyetler reklam veren firmalar i\u00e7in \u00e7ok a\u011f\u0131r k\u00fclfetlerin do\u011fmas\u0131na neden olabiliyor. Bazen verdikleri reklam\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 alamayan reklam verenler iflas\u0131n e\u015fi\u011fine kadar bile gelebiliyor. Sosyal medya reklamlar\u0131 bu \u015fekilde sars\u0131c\u0131 b\u00fct\u00e7eler olmadan da harika reklam \u00e7al\u0131\u015fmalar\u0131 yap\u0131labilecek yepyeni bir alan.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dijital_Pazarlama_Ile_Yeni_Dunya_Reklamciligi\"><\/span>Dijital Pazarlama \u0130le Yeni D\u00fcnya Reklamc\u0131l\u0131\u011f\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignright size-medium wp-image-4274\" src=\"https:\/\/bepopi.com\/blog\/wp-content\/uploads\/2018\/01\/instagram-facebook-reklam_vermek-300x131.jpg\" alt=\"instagram-facebook-reklam_vermek\" width=\"300\" height=\"131\" \/><\/p>\n<p><strong> Dijital pazarlama<\/strong> alan\u0131, internet d\u00fcnyas\u0131n\u0131n kullan\u0131c\u0131lara ve i\u015fletmecilere sa\u011flad\u0131\u011f\u0131 bir\u00e7ok yenili\u011fe sahip. Bu yenilikler sayesinde kullan\u0131c\u0131lar \u00e7ok fazla se\u00e7ene\u011fe sahipken, i\u015fletmeciler de daha h\u0131zl\u0131 ve az maliyetli bir \u015fekilde m\u00fc\u015fterilerine ula\u015fma imkan\u0131na sahip.<\/p>\n<p>Instagram&#8217;da en pahal\u0131 reklam kampanyas\u0131n\u0131 televizyon reklam kampanyalar\u0131n\u0131n sadece \u00fc\u00e7te biri fiyat\u0131na yapt\u0131rman\u0131z m\u00fcmk\u00fcn. Bu reklamlar, geleneksel reklamc\u0131l\u0131k ile ula\u015f\u0131lan ki\u015fi say\u0131s\u0131n\u0131n \u00e7ok \u00e7ok \u00fcst\u00fcnde ki\u015fiye ula\u015fabilir. Hatta \u00e7evirim i\u00e7i sat\u0131\u015f konusunda da i\u015fletmecilere daha fazla katk\u0131s\u0131 olabilir.<\/p>\n<p>Sosyal medya reklamc\u0131l\u0131\u011f\u0131 ile geleneksel reklamc\u0131l\u0131k aras\u0131ndaki u\u00e7urum her ge\u00e7en g\u00fcn sosyal medya lehine artarak devam etmektedir. Daha ucuz ve ba\u015far\u0131l\u0131 reklamlar i\u00e7in sosyal medyada \u00f6nemli olan tek unsur takip\u00e7i say\u0131s\u0131d\u0131r. E\u011fer yeterli takip\u00e7iniz yoksa bunu reklamlarla kazanmak olduk\u00e7a zor olacakt\u0131r. B\u00f6yle yapmaktansa iki fakt\u00f6r\u00fc de kullanarak daha \u00e7abuk bir b\u00fcy\u00fcme yakalamak m\u00fcmk\u00fcn olabilir. Bunun i\u00e7in siz de twitter ve instagram&#8217;dan <strong>takip\u00e7i sat\u0131n al<\/strong>abilirsiniz ve reklam kampanyalar\u0131n\u0131z\u0131 destekleyebilirsiniz.<\/p>\n<p>\u0130lginizi \u00e7ekebilecek di\u011fer sayfalar;\u00a0<a href=\"https:\/\/bepopi.com\/instagram-begeni-satin-al\" target=\"_blank\" rel=\"noopener\">https:\/\/bepopi.com\/instagram-begeni-satin-al<\/a><\/p>\n<div style='text-align:left' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Instagram&#8217;da Hikaye Reklam\u0131 Yay\u0131nlama Instagram&#8217;da hikaye reklam\u0131 nas\u0131l yay\u0131nlan\u0131r sorusunu \u00e7o\u011fu Instagram i\u015fletme hesab\u0131 y\u00f6neticisi kendine soruyordur. Bu sorunun cevab\u0131 olduk\u00e7a kolay.\u00a0Instagram&#8216;\u0131n hikaye \u00f6zelli\u011fi 2016 y\u0131l\u0131nda Snapchat&#8216;ten esinlenerek geli\u015ftirdi\u011fi bir \u00f6zelliktir. Bu \u00f6zellik sayesinde ki\u015filer g\u00fcnl\u00fck aktivitelerinin bir par\u00e7as\u0131n\u0131 daha rahat bir \u015fekilde arkada\u015f ve aileleriyle payla\u015fma imkan\u0131 buldu. \u00d6yle ki kimi arkada\u015flar\u0131m\u0131z\u0131n payla\u015ft\u0131\u011f\u0131 hikayeleri izlemek saatler s\u00fcrebiliyor. Bu y\u00f6n\u00fcyle de hikaye \u00f6zelli\u011fi baz\u0131 istenmeyen durumlara da yol a\u00e7abiliyor. Instagram, hikayelere \u00e7e\u015fitli animasyon \u00f6zellikleri ve GIF \u00e7\u0131kartmalar\u0131 ekleyerek daha fazla kullan\u0131c\u0131n\u0131n hikaye payla\u015fmas\u0131n\u0131 sa\u011flamak istiyor. Daha fazla kullan\u0131c\u0131n\u0131n hikaye arac\u0131n\u0131 kullanmas\u0131 demek Instagram&#8217;\u0131n hikayeler i\u00e7in kullan\u0131c\u0131lardan talep etti\u011fi reklam \u00fccretinin artmas\u0131, ayn\u0131 zamanda reklamlar\u0131n daha kaliteli hale gelmesi de demek [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sosyal-medya","entry"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":10},"_links":{"self":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/4269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/comments?post=4269"}],"version-history":[{"count":3,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/4269\/revisions"}],"predecessor-version":[{"id":14711,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/4269\/revisions\/14711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/media\/11765"}],"wp:attachment":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/media?parent=4269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/categories?post=4269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/tags?post=4269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}