{"id":8777,"date":"2019-07-11T12:15:44","date_gmt":"2019-07-11T09:15:44","guid":{"rendered":"https:\/\/bepopi.com\/blog\/?p=8777"},"modified":"2023-05-04T14:23:41","modified_gmt":"2023-05-04T11:23:41","slug":"kurumsal-instagram-hesap-yonetimi","status":"publish","type":"post","link":"https:\/\/www.bepopi.com\/blog\/kurumsal-instagram-hesap-yonetimi","title":{"rendered":"Kurumsal Instagram Hesap Y\u00f6netimi"},"content":{"rendered":"\n<p>Kurumsal instagram hesab\u0131 y\u00f6netmek son d\u00f6nemlerin en pop\u00fcler i\u015flerinden birisi. Dijital d\u00fcnyan\u0131n efendisi olan instagram g\u00fcn\u00fcm\u00fczde milyonlarca kullan\u0131c\u0131 kitlesine ula\u015ft\u0131. Aktif kullan\u0131c\u0131 say\u0131s\u0131 baz al\u0131nd\u0131\u011f\u0131 zaman d\u00fcnya genelinde en fazla kullan\u0131c\u0131s\u0131 olan sosyal medya kanal\u0131 instagramd\u0131r. \u0130nstagram bir\u00e7ok insan ve marka i\u00e7in ciddi bir kazan\u00e7 kap\u0131s\u0131d\u0131r. Online perakende sat\u0131\u015f\u0131 yapan markalar sat\u0131\u015f kanal\u0131 olu\u015ftururken bu platformu kullan\u0131yor. Kullan\u0131c\u0131lar\u0131n direk ula\u015fabilmesi, canl\u0131 ve ger\u00e7ek olmas\u0131, g\u00f6rsel ve i\u015fitsel yollarla verilmek istenen mesajlar\u0131n kolay verilmesi bak\u0131m\u0131ndan instagram \u00e7a\u011f\u0131n en \u00f6nemli icad\u0131d\u0131r diyebiliriz. Takip\u00e7i say\u0131s\u0131 \u00e7ok, sevilen ve ilgi duyulan bir kurumsal instagram sayfas\u0131 i\u00e7in baz\u0131 hususlara dikkat etmek gerekir. \u0130nstagram i\u015fletme hesab\u0131n\u0131z\u0131 ba\u015far\u0131 ile y\u00f6netebilmeniz i\u00e7in size kurumsal instagram hesap y\u00f6netimi rehberi haz\u0131rlad\u0131k. Uzman g\u00f6r\u00fc\u015fleri al\u0131narak, sa\u011flam kaynaklar taranarak ekibimiz taraf\u0131ndan \u00f6zel olarak sizler i\u00e7in haz\u0131rland\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Kurumsal \u0130\u015fletmeler \u0130\u00e7in Sosyal Medya Y\u00f6netimi Nas\u0131l Olmal\u0131?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dLUguDE4io8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f422a362473\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f422a362473\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bepopi.com\/blog\/kurumsal-instagram-hesap-yonetimi\/#Kurumsal_firmalar_instagram_hesaplarini_nasil_yonetmelidir\" title=\"Kurumsal firmalar instagram hesaplar\u0131n\u0131 nas\u0131l y\u00f6netmelidir?\">Kurumsal firmalar instagram hesaplar\u0131n\u0131 nas\u0131l y\u00f6netmelidir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bepopi.com\/blog\/kurumsal-instagram-hesap-yonetimi\/#Kurumsal_firmalar_instagram_hesaplarini_nasil_yonetmelidir-2\" title=\"Kurumsal firmalar instagram hesaplar\u0131n\u0131 nas\u0131l y\u00f6netmelidir?\">Kurumsal firmalar instagram hesaplar\u0131n\u0131 nas\u0131l y\u00f6netmelidir?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kurumsal_firmalar_instagram_hesaplarini_nasil_yonetmelidir\"><\/span>Kurumsal firmalar instagram hesaplar\u0131n\u0131 nas\u0131l y\u00f6netmelidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kurumsal firmalar instagram hesaplar\u0131n\u0131 do\u011fru y\u00f6netebilmeleri i\u00e7in ilk etapta do\u011fru hesap ad\u0131 se\u00e7meleri gerekir. Se\u00e7ecekleri hesap isimleri ile yapt\u0131klar\u0131 i\u015fler \u00f6rt\u00fc\u015fmelidir. \u0130sim sizi ve yapt\u0131\u011f\u0131n\u0131z i\u015fi temsil etmelidir. Hesab\u0131n\u0131z\u0131 i\u015fletme profili alt\u0131nda yapmal\u0131s\u0131n\u0131z. Kendinize iyi bir instagram stratejisi belirlemelisiniz. Bu a\u015famadan sonra hedef kitlenizi iyi belirlemelisiniz. S\u00fcrekli reklam \u00e7\u0131karak takip\u00e7ilerinizi \u00fcrk\u00fctmeyin. D\u00fczenli ve istikrarl\u0131 olup sa\u011flam payla\u015f\u0131mlarda bulunun. Payla\u015f\u0131mlar\u0131n\u0131z\u0131 ilgi \u00e7ekici g\u00f6rsellerle destekleyin. Dilinize hakim olun. Kullan\u0131c\u0131lar\u0131n yorumlar\u0131n\u0131 cevaps\u0131z b\u0131rakmay\u0131n. Instagram\u2019\u0131n farkl\u0131 \u00f6zelliklerini kullanmaya \u00e7al\u0131\u015f\u0131n. \u0130\u00e7eriklerinizde hashtag kullan\u0131n. Kullan\u0131c\u0131 i\u00e7eriklerini repost edin. (<a href=\"https:\/\/help.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram Destek<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kurumsal_firmalar_instagram_hesaplarini_nasil_yonetmelidir-2\"><\/span>Kurumsal firmalar instagram hesaplar\u0131n\u0131 nas\u0131l y\u00f6netmelidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kurumsal bir firman\u0131n sosyal medya kanallar\u0131nda hesab\u0131 mutlaka olmal\u0131d\u0131r. Bunlar \u015firket ad\u0131nda al\u0131nm\u0131\u015f olmal\u0131d\u0131r. T\u00fcm hesaplar birbirine entegre edilmelidir. Kurtarma mail adresi ve telefon numaralar\u0131 eri\u015filebilir olmal\u0131d\u0131r. \u015eifresi bilinen ortak \u015firket hesaplar\u0131 olmal\u0131d\u0131r. \u015eifre de\u011fi\u015ftirmek istedi\u011finizde telefon ve maile ula\u015f\u0131lmamas\u0131 durumunda hesab\u0131n\u0131za eri\u015fim sa\u011flayamazs\u0131n\u0131z. Kurumsal instagram hesaplar\u0131nda dikkat edilmesi gereken hususlar \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>DO\u011eRU HESAP: instagram kullan\u0131c\u0131 ad\u0131 markan\u0131z\u0131 ve \u015firketinizi temsil etmelidir. B\u00f6ylece takip\u00e7ilerinizin kafas\u0131 kar\u0131\u015fmam\u0131\u015f olur. Sizi sosyal medyada arayan ki\u015filer b\u00f6ylece size kolayca eri\u015fim sa\u011flayabilir. \u0130nstagram ve facebookta ayn\u0131 isimle yer alman\u0131z size kurumsal bir imaj katar. Kurumsal olman\u0131n ilk ad\u0131m\u0131 markala\u015fmakt\u0131r. \u0130nsanlar\u0131n akl\u0131nda kalmak marka olmak i\u00e7in ad\u0131n\u0131z\u0131 her yerde kullanmal\u0131s\u0131n\u0131z.<\/li>\n\n\n\n<li>HESABINIZ \u0130\u015eLETME PROF\u0130L\u0130N\u0130Z OLSUN: Instagram\u2019da hesap a\u00e7arken hesap tipi olarak i\u015fletme ve normal hesap diye se\u00e7im yapabilirsiniz. \u00d6nceden a\u00e7m\u0131\u015f oldu\u011funuz bireysel hesab\u0131 da i\u015fletme hesab\u0131na ge\u00e7irebilirsiniz. \u0130\u015fletme hesab\u0131 a\u00e7t\u0131\u011f\u0131n\u0131z zaman profilinize mail adresi, telefon numaras\u0131 ve adresinizi yazabilirsiniz. B\u00f6ylece takip\u00e7ilerin size daha kolay ula\u015fmas\u0131n\u0131 sa\u011flam\u0131\u015f olursunuz.<\/li>\n\n\n\n<li>STRATEJ\u0130N\u0130Z\u0130 BEL\u0130RLEY\u0130N: Hesap y\u00f6netiminin en \u00f6nemli a\u015famas\u0131 bu a\u015famad\u0131r. Her markan\u0131n sosyal medyay\u0131 kullanma bi\u00e7imi farkl\u0131d\u0131r. Siz hesab\u0131 neden kullanacaks\u0131n\u0131z, \u00fcr\u00fcn tan\u0131t\u0131m\u0131 i\u00e7in mi yoksa online sat\u0131\u015f yapmak i\u00e7in mi? Amac\u0131n\u0131z\u0131 belirleyip amac\u0131n\u0131za uygun ad\u0131mlar atmal\u0131s\u0131n\u0131z. M\u00fc\u015fterilerinize yak\u0131n olmak i\u00e7in mi instagram hesab\u0131 a\u00e7\u0131yorsunuz.<\/li>\n\n\n\n<li>HEDEF K\u0130TLEN\u0130Z\u0130 BEL\u0130RLEY\u0130N: Hedef kitlenizi belirleyip konu\u015fma dilinizi, reklamlar\u0131n\u0131z\u0131, kampanyalar\u0131n\u0131z\u0131 bu kitleye g\u00f6re planlamal\u0131s\u0131n\u0131z. Do\u011fru analiz edilmi\u015f hedef kitle sizi ba\u015far\u0131ya ula\u015ft\u0131racakt\u0131r.<\/li>\n\n\n\n<li>S\u00dcREKL\u0130 REKLAM PAYLA\u015eMAK: Hesab\u0131n\u0131zdan s\u00fcrekli reklam \u00e7\u0131kmak m\u00fc\u015fterilerinizi rahats\u0131z edebilir. Hesab\u0131n\u0131z\u0131 bir bakkal d\u00fckkan\u0131 gibi kullanmay\u0131n. Sizi takip edenleri bir m\u00fc\u015fteri g\u00f6z\u00fcyle g\u00f6rmeyin. Onlarla duygusal ba\u011f kurup sohbet etmeye \u00e7al\u0131\u015f\u0131n. D\u00fczenli ve istikrarl\u0131 payla\u015f\u0131mlar yap\u0131n. Payla\u015f\u0131mlar\u0131n\u0131z \u00f6zel ve de\u011ferli olmal\u0131d\u0131r. Her \u015feyi payla\u015fmay\u0131n. Payla\u015f\u0131mlar\u0131n\u0131z\u0131 g\u00f6rsel ve i\u015fitsel \u00f6\u011felerle destekleyin.<\/li>\n\n\n\n<li>\u0130NSTAGRAM\u2019IN FARKI \u00d6ZELL\u0130KLER\u0130N\u0130 KULLANIN: instagram size sundu\u011fu t\u00fcm imkanlardan faydalan\u0131n. G\u00fcncellemeleri yak\u0131ndan takip edin. Markan\u0131za de\u011fer katacak t\u00fcm uygulamalar\u0131 kullanmaya \u00e7al\u0131\u015f\u0131n.<\/li>\n<\/ul>\n\n\n\n<p>Twitter da pop\u00fcler olmak i\u00e7in <a href=\"https:\/\/bepopi.com\/twitter\/takipci-satin-al\/turk-gercek\" target=\"_blank\" rel=\"noopener\">Twitter Takip\u00e7i<\/a> \u00fcr\u00fcnlerimizi kullanabilirsiniz.<\/p>\n<div style='text-align:left' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Kurumsal instagram hesab\u0131 y\u00f6netmek son d\u00f6nemlerin en pop\u00fcler i\u015flerinden birisi. Dijital d\u00fcnyan\u0131n efendisi olan instagram g\u00fcn\u00fcm\u00fczde milyonlarca kullan\u0131c\u0131 kitlesine ula\u015ft\u0131. Aktif kullan\u0131c\u0131 say\u0131s\u0131 baz al\u0131nd\u0131\u011f\u0131 zaman d\u00fcnya genelinde en fazla kullan\u0131c\u0131s\u0131 olan sosyal medya kanal\u0131 instagramd\u0131r. \u0130nstagram bir\u00e7ok insan ve marka i\u00e7in ciddi bir kazan\u00e7 kap\u0131s\u0131d\u0131r. Online perakende sat\u0131\u015f\u0131 yapan markalar sat\u0131\u015f kanal\u0131 olu\u015ftururken bu platformu kullan\u0131yor. Kullan\u0131c\u0131lar\u0131n direk ula\u015fabilmesi, canl\u0131 ve ger\u00e7ek olmas\u0131, g\u00f6rsel ve i\u015fitsel yollarla verilmek istenen mesajlar\u0131n kolay verilmesi bak\u0131m\u0131ndan instagram \u00e7a\u011f\u0131n en \u00f6nemli icad\u0131d\u0131r diyebiliriz. Takip\u00e7i say\u0131s\u0131 \u00e7ok, sevilen ve ilgi duyulan bir kurumsal instagram sayfas\u0131 i\u00e7in baz\u0131 hususlara dikkat etmek gerekir. \u0130nstagram i\u015fletme hesab\u0131n\u0131z\u0131 ba\u015far\u0131 ile y\u00f6netebilmeniz i\u00e7in size kurumsal instagram hesap y\u00f6netimi rehberi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2906],"tags":[],"class_list":["post-8777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram-destek","entry"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":10},"_links":{"self":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/8777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/comments?post=8777"}],"version-history":[{"count":2,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/8777\/revisions"}],"predecessor-version":[{"id":15204,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/posts\/8777\/revisions\/15204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/media\/8778"}],"wp:attachment":[{"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/media?parent=8777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/categories?post=8777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bepopi.com\/blog\/wp-json\/wp\/v2\/tags?post=8777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}